Get to know your customers
Collect customer feedback
Do you know who your customers are? A lot of businesses don't. Send market segmentation surveys to people who purchase your products. That way, you learn more about key demographic data, like gender, age group, interests, and more—so you can target your marketing efforts accordingly.
Improve customer satisfaction and loyalty
Part of your job is to monitor your company’s level of customer satisfaction so you can work with other teams to address shortcomings and come up with campaigns and promotions that improve your image. You can also measure how loyal customers are to your company by finding out your Net Promoter® Score (NPS).
NPS is a standard companies around the world use to understand how customers rate them on the following question: How likely is it that you would recommend this company to a friend or colleague? Once you’ve got your NPS, you can see if customers are helping (or hurting) your brand. And you can even benchmark your NPS against your biggest competitors.
Perform market research
Get to know your target market
Use our target market analysis surveys to learn more about consumers in your target market. With demographic and target market analysis surveys, you can make smarter marketing decisions when it comes to marketing messaging, pricing, advertising campaigns, and all of your marketing strategies. If you need people in your target demographic to take your surveys, SurveyMonkey Audience has millions of people ready to give you their opinions.
Learn about your competition
You may be surprised to see who you're competing with. Use a marketing research survey to understand who your competitors are and why you may be losing business and market share to them. Use a brand awareness survey to see if you (or your competitors) come to people’s minds when they want to purchase a product or service in your industry.
Benchmark your progress and get context for your results
Make sure to set an initial baseline for customer satisfaction, brand awareness (or just about anything else) with the data you collect. As you repeat your survey over time, you’ll be able to benchmark your survey results (i.e., perform longitudinal analysis) to see if you’re improving or where you need to make changes. You can even get context for your results with SurveyMonkey Benchmarks—so you can compare your data with others in your industry.
Test new concepts and build your brand
Make your products and services even better—and determine pricing
Ask about the merchandise your customers buy with an online product feedback survey. You'll get a clearer picture of which product offerings are selling, which aren't, and why. And use a market research poll to find out if you’re charging too much for your product or service—or if you’re not offering attractive pricing options.
Build and manage your brand identity
Find out how much customers—and non-customers—know about your brand. What are their immediate impressions? Have their friends had any experience with your company? Do they typically shop with a competing company? Start to get the full picture when you use a brand survey.
Test new concepts
It’s expensive to develop a new product or launch new ads, marketing campaigns, packaging, or landing pages without testing them first. That’s where surveys come in. Concept testing surveys are the easiest way to perform A/B testing on your ideas before you go to market. Running a focus group? Don’t waste your participants’ time. Test your ideas beforehand and only present the most popular.
Collect website feedback
Is your website welcoming or scaring off customers? And when first-time visitors land on your page, do they have trouble navigating around your site? See if your website is meeting users’ needs—and what you can do to improve—with website feedback surveys. You can even trigger surveys to appear while a user is experiencing your site so you get real-time feedback that’ll inform your web design and content.
Collect quotes, testimonials, and case studies for marketing collateral
Sharing customer testimonials is a great strategy for increasing confidence in future purchases. Include these on your website, blog, social media pages, and more. You can easily gather quotes from happy customers when you conduct a marketing survey; just don't forget to ask permission first!
Sample online marketing survey templates
Looking for a good place to get started? Visit Surveys 101 to get tips from the experts on creating, sending, and analyzing surveys like a pro. Or choose an example from the rest of our library of marketing survey templates:
NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.