Become the leader with insights
Our specialized toolkits—designed for your role or industry—include survey templates, helpful tips, and guides for driving impact.
Customer support
Provide better customer experiences while keeping your teams engaged.
Human resources
Retain your workforce by fostering a world-class employee experience.
Product management
Build products that drive impact and offer a strong product-market fit.
More toolkits for industry leaders
Human resources
Create a winning employee experience that attracts and retains talent.
Customer experience
Quickly evolve your customer experience to meet customer needs.
Marketing
Drive better decisions by capturing trends and feedback on your brand.
Product development
Create more efficient workflows that lead to building innovative products.
Social impact
Start to define more company metrics that your organization can go from.
Other
Get tools to help you develop better strategies across business verticals.
Discover guides to help you build better experiences
How to build winning products
Discover concept testing methods, from honing questions to testing packaging designs.
How to run an effective CX program
Learn how to ask thoughtful questions throughout the customer journey experience.
How to gain a competitive edge
Conduct DIY market research, including designing your survey and analyzing results easily.
Our customers are using feedback to power their business
Discover more resources
Presidential debate 2024: How political debates impact public opinion
Reactions to the presidential debate were quick and decisive. New research on what people think and who will be the most influenced
What is a questionnaire? Definition, examples, and uses
Learn how to use questionnaires to collect data to be used in market research for your business. We share examples, templates, and use cases.
Uncovering political identity in today’s complex world
How do people feel about traditional political identity labels? We looked at political identity by generation, and it's impact on values
Web form best practices that drive conversions (+templates)
Learn how to create better web forms that enhance the user experience and drive conversions with this article from SurveyMonkey.