SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

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Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

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Best practices for using surveys and survey data

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Ensure your success in event planning and hospitality

Get tools to help you plan events that create buzz, drive impact, and exceed expectations.

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With many companies employing work-from-home models, and in-person socializing happening less due to the COVID-19 pandemic, event planning can be a real challenge. If you work in hospitality or events, feedback can be the best tool for finding out what it takes for your events to be successful.

How can we plan events we know will be a success?

  • How should we schedule equitable events for a global team?
  • What types of events will be impactful for our business?
  • What’s the right balance between social, informational, and educational events?
  • How do we plan events that work within the budget?
  • How do I best collect feedback from attendees?
  • How far in advance should we start collecting RSVPs?

How can we pivot to accommodate the changes within hospitality?

  • Do people prefer virtual events or those in person?
  • How can we create more engaging events if they’re done remotely?
  • What technology do we need to ensure attendees find value in the event?
  • Do event locations have specific requirements?
  • How comfortable are people with attending events and conferences?
  • What type of content would people like to see more of?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Use attendee feedback to inform and improve future events.

See template

Make sure your meetings are effective by asking for feedback.

See template

Get a headcount, plan your menu, and choose speakers easily and efficiently.

See template

Find out if employees feel they added value at your volunteer event.

See template

Discover how guests felt about their hotel stay and if they’d return.

See template

Gather feedback on the dining experience your guests have at the restaurant.

See template

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Collect and act on feedback, so your events and communications continuously improve.

  • Distribute your survey using QR codes you can display on conference materials or within presentations
  • Easy customizations to match the look and feel of your company or event
  • Multiple question types for whatever you want to know
  • Create your own question bank and make it easy to duplicate your surveys for different events

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

  • Get feedback on conferences, meetings and events immediately by integrating with tools like Microsoft Teams and Zoom
  • Store, manage and share your surveys for collaboration in Google Drive
  • Automatically trigger surveys after an event by using customer contact info, already stored in your CRM like Salesforce

Support for when you need it

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Get the support that your team needs to launch feedback programs.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos - available within our robust Help Center for those that want to explore on their own

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Here are some common mistakes and best practices on how to avoid them.

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Are you ready to improve your event planning? Here are some things to avoid:

Many companies offer a remote working environment, which means you should offer virtual activities for attendees that can’t make it in person.

It’s important to keep everyone informed, but be cautious of sending too many surveys to ensure people respond.

It’s important to measure the success of your event through the lens of the attendees. Be sure to ask for feedback right after the event so it’s fresh in their minds.

Learn more about the types of survey questions that help you measure the success of events

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Leaders in hospitality and events share things they swear by:

Rely on feedback collected before events to gather feedback on what attendees want to see, then act on it.

Show leadership survey data to back up your expenses or decisions for future events.

Promote your event on key channels such as websites, social media, email, and more.

Give event attendees or registrants the opportunity to provide their unbiased opinions about your event, so you know exactly how to make improvements.

Get more survey tips for gathering feedback on events

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Ultimate Guides

Everything you need to know to send event surveys.

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Success Stories

The Golden State Warriors build a better fan experience.

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Best practices for collecting feedback on virtual events.

Get an individual plan with features that fit your needs, or create a team instead!

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organization with admin controls and dashboards.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.
Customer satisfaction survey templates

Explore our customer satisfaction survey templates to rapidly collect data, identify pain points, and improve your customer experience.

Beyond CX: How SurveyMonkey + Salesforce turn feedback into revenue

SurveyMonkey + Salesforce turn feedback into revenue

Get the feedback you can act on with online evaluation forms

Unlock the power of feedback with SurveyMonkey's online evaluation forms. Start with our form builder today!

The complete guide to user experience metrics

Learn how to measure attitudinal and behavioral user experience (UX), and how UX supports better CX.

Access more toolkits for a variety of of roles