More than two-thirds of Americans are tuned into the allegations against GOP Senate candidate Roy Moore, and they overwhelmingly believe the accusations against him rather than his denials. Fully 69 percent trust the women...Read More
Every year, we make New Year’s resolutions, committing to them (to varying degrees) with our friends and family as witnesses. But how often do we take the opportunity to make commitments to improving customer...Read More
Marketing can be a bit like archery. Sometimes you’ll get a bulls-eye, generating tons of awareness, sales, and excitement about your company.
Sometimes, you’ll miss. That’s fine—refocus, reset, and try again.
Other times, you’ll...Read More