Picture this: You have three product concepts and a leadership team that wants to know which idea to back. Everyone has a strong opinion, but nobody has data. You could run a research project, but what’s the methodology? Which questions do you ask? And where do you even find the right respondents in time to influence the decision?
Many teams in this situation make a call and move on. And it costs them. According to our State of Curiosity Report 2026, half of workers have had to redo work because the right questions weren't asked at the start. Teams are moving so fast that they don’t take the time to validate.
When teams do try to validate ideas before launch, they rely on intuition, a DIY survey, or an agency—and each falls short in its own way.
Gut feel seems reasonable, until the product misses. And agencies are rigorous but slow, often delivering findings weeks after the window to act has closed.
"The problem has never been whether people want to do research. It's whether they can get there fast enough, affordably enough, without needing a PhD in survey methodology to do it right. That's exactly the gap LaunchPad was built to close," says Meera Vaidyanathan, Chief Product Officer at SurveyMonkey.
Introducing SurveyMonkey LaunchPad
Today, we're introducing SurveyMonkey LaunchPad: a suite of ten ready-to-run, automated market research solutions built for product and marketing professionals who need to validate ideas quickly and confidently.
With LaunchPad, you choose a solution, configure it in minutes, and get results that answer the “will this land?” question, in hours, not months.
What makes LaunchPad different
1. The methodology is already built in
LaunchPad is a suite of ten ready-to-run solutions powered by industry-proven research methods—monadic testing, sequential monadic testing, Van Westendorp price sensitivity analysis, MaxDiff, and TURF—with all the complex survey logic and analysis already built in for you. You don't need a market research background to run a study that produces methodologically-sound results.
“SurveyMonkey unlocks the ability for people that don't have that market research background to do a MaxDiff, which is awesome.”
Joshua Guilfoyle, Senior UX Researcher, Just Eat Takeaway
2. Analysis happens automatically
LaunchPad generates professional scorecards, Key Driver Analysis, and AI-powered insights as responses come in. There's no spreadsheet to build, no R programming, no PowerPoint to assemble from raw data.
“At any point in time that I don't have to crunch numbers or do math, I am all in. The fact that the Van Westendorp price sensitivity graph would show up right there was very helpful.”
Tabitha Wills, Product Manager, Practice Better
3. The audience is integrated
The biggest barrier to market research is often finding the right respondents. LaunchPad connects directly to our global market research panel of 335M+ people in 130+ countries, with 200+ targeting options, and responses can start coming in within an hour. You get instant access without the hassle of managing external vendors or purchasing separate panels. Or, if you already have your audience, send the survey to them using a link.
4. The pricing matches your sprint pace
LaunchPad is pay-as-you-go. Purchase individual studies starting at $1,000 per study, with no subscription, no annual commitment, and no minimum spend.
Ten automated solutions that keep your team moving
LaunchPad’s ten solutions cover the research challenges you face right before a product or campaign launch. Each solution comes with guided setup, automated scorecards and AI-powered insights.
If you’re a product manager or insights leader, use LaunchPad to:
- Validate early or late-stage product concepts before development with Product Concept Testing.
- Identify which features and benefits matter most to customers before your next roadmap decision with Feature Prioritization.
- Find the right price point for a new product or service before you commit with Price Optimization.
- Filter through a large number of early concepts and find your strongest contenders with Idea Screening.
- Know which packaging design will stand out and drive purchase intent with Packaging Testing.
If you’re a marketer or brand manager, use LaunchPad to:
- Prioritize marketing messages and value propositions with Message Testing.
- Protect your media budget by testing ad concepts before launching with Video and Image Ad Testing.
- Choose a brand, product, or service name with confidence with Name Testing.
- Pick the logo direction that resonates most with your target audience before a brand goes live with Logo Testing.
Two complementary tools, one easy experience
New to SurveyMonkey? Select a solution and click “Buy now.” You'll create an account, complete checkout, and land straight in your LaunchPad dashboard, where you can start building your study.
Already a SurveyMonkey user? LaunchPad lives under your current login, so there's nothing new to set up. Switch to LaunchPad anytime using the dropdown next to the SurveyMonkey logo.
And because LaunchPad is fully a la carte, you only pay for a study when you need one—whether that's Ad Testing before a campaign goes live or Feature Prioritization before your next roadmap review—with no additional subscription required.
Ready to launch with confidence?
The best product teams and marketing teams aren't the ones that move the fastest. They're the ones who move fast and know they're pointed in the right direction.
Jerry Lin, CEO of Helix Sleep, learned that firsthand: “SurveyMonkey essentially allowed us to launch the best product that we could. And in fact, we sold out in the first month of our launch.”
