Logo Testing
See how people react to different logo designs before you make a final decision.
Starts at
per study*
*Survey your own contacts at no extra charge, or buy targeted responses from our global panel.
Leading brands use SurveyMonkey for market research
What you’ll get
Advanced studies,
without the effort
Rapid results,
in as little as 1 hour
Automated insights,
delivered instantly
Pay per study,
no subscription
Spot the winning logo, faster
Instantly see which logo design resonates most across attributes and against industry benchmarks. Automated scorecards help you quickly spot the strongest options and understand where each logo stands out.
Target the right people in hours
Survey your own contacts at no additional charge, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available.
Pinpoint what makes a logo work
See which logo scores higher on attributes like uniqueness, eye catching, or visual appeal. Use those drivers to choose the strongest logo variation or refine your shortlist.
Instantly surface insights you might otherwise miss
Eliminate time-consuming manual analysis. Get an at-a-glance view of the groups that responded well to your logo concepts.
Fast-track stakeholder buy-in
Export to CSV, Excel, or SPSS for custom analysis, or download a polished and editable PowerPoint presentation.
How Logo Testing works
Add your logo concepts and choose attributes
Upload up to 10 logo design ideas (PNG or JPG) to test. Guided set-up helps you choose the right attributes—or lets you create your own—so you can build a study in minutes. You can also ask respondents to compare all logos.
Get rich consumer feedback in as little as 1 hour
You can survey your own contacts, or reach our global panel of 335M+ respondents. Choose your audience size and targeting criteria, and only pay for the responses you need. No subscription, no long term commitment.
Instantly spot top-performing logos
As responses come in, the Logo Testing solution automatically generates scorecards, statistical significance testing, Key Driver Analysis, AI-powered insights, and exportable reports, so you can make the call with confidence.
Monadic testing methodology
Logo Testing uses monadic testing, an industry-proven research method that shows each respondent one logo concept at a time. That means people react to each logo on its own merits, without comparison bias.
Eliminate bias
Respondents see a single logo design in isolation so their feedback isn't skewed by comparisons.
Capture a clearer signal
Measure how each option performs across attributes like distinctiveness, relevance, or appeal.
What it's built for
Test your visual identity with confidence, from solo founders picking a first mark before launch to brand teams stress-testing a rebrand before the big reveal.
Designers and agencies
Back your recommendation with data your client can't argue with.
Founders and business owners
Test it before you ship a new product or print 5,000 flyers.
Brand managers
Audit your logo against real customers before a rebrand, and stress-test sub-brands, packaging labels, and event assets.
“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market, and here’s the data behind it.’”
Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura
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*Targeted responses sold separately
Frequently asked questions
- How does your Logo Testing solution work?
- How much does the Logo Testing solution cost?
- Do I need to be a market researcher to use the Logo Testing solution?
- What can you test with the Logo Testing solution?
- How long does it take to get results?
- How many logos can I test at once?
- How do you ensure the responses are high quality?
- What is monadic testing? And how is it different from comparative testing?