Packaging Testing
Know which packaging design will stand out, capture attention, and drive sales before you invest in production.
Starts at
per study*
*Survey your own contacts at no extra charge, or buy targeted responses from our global panel.
Leading brands use SurveyMonkey for market research
What you’ll get
Advanced studies,
without the effort
Rapid results,
in as little as 1 hour
Automated insights,
delivered instantly
Pay per study,
no subscription
Visualize shelf-ready winners faster
Instantly see which package concepts resonate most across attributes and against industry benchmarks. Apply filters to see results for specific demographic segments.
Target the right people in hours
Survey your own contacts at no additional charge, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available.
Pinpoint what makes a packaging design sell more
See which packaging design idea scores higher on attributes like purchase intent, quality, or visual appeal. Use those drivers to choose the strongest packaging variation or refine your shortlist.
Instantly surface insights you might otherwise miss
Eliminate time-consuming manual analysis. Get an at-a-glance view of the groups that responded well to your package concepts.
Fast-track stakeholder buy-in
Export to CSV, Excel, or SPSS for custom analysis, or download a polished and editable PowerPoint presentation.
How Packaging Testing works
Upload your designs and pick what to measure
Upload up to 10 package concepts (PNG or JPG). Our guided setup helps you build a study using proven monadic methodology in minutes. Add your own custom questions before and after the packaging review to get more in-depth feedback.
Get rich consumer feedback in as little as 1 hour
You can survey your own contacts, or reach our global panel of 335M+ respondents. Choose your audience size and targeting criteria, and only pay for the responses you need. No subscription, no long-term commitment.
Instantly spot top-performing package concepts
As responses come in, the Packaging Testing solution automatically generates scorecards, statistical significance testing, AI-powered insights, and exportable reports, so you can make the call with confidence.
Monadic testing methodology
Packaging Testing uses monadic testing, an industry-proven research method that shows each respondent one package concept at a time. That means people react to each concept on its own merits, without comparison bias.
Eliminate bias
Respondents see a single packaging design in isolation so their feedback isn't skewed by comparisons.
Capture a clearer signal
Capture a clearer signal: Measure how each option performs across attributes like purchase intent, quality, or visual appeal.
What it's built for
Validate packaging designs before launch so you go to market with the one that stands out.
Food and beverage
• New snack or drink packaging
• Sustainability-forward packaging redesigns
• Seasonal or limited-edition labels
Beauty and personal care
• Skincare and cosmetics packaging
• Premium product packaging
• Unboxing experience concepts
Household and home goods
• Cleaning products
• Home organization and storage products
• Sustainable or refillable format testing
Retail and e-commerce
• Private label packaging development
• In-store shelf standout testing
• E-commerce packaging images
Consumer packaged goods
• New product packaging launches
• Line extensions
• Shelf refresh and rebranding projects
Pet care
• New pet food or treat packaging
• Premium and specialty brand redesigns
• Sustainable or eco-friendly format testing
“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market, and here’s the data behind it.’”
Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura
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*Targeted responses sold separately
Frequently asked questions
- How does your Packaging Testing solution work?
- How much does the Packaging Testing solution cost?
- Do I need to be a market researcher to use the Packaging Testing solution?
- What can you test with the Packaging Testing solution?
- How long does it take to get results?
- How many packaging designs can I test at once?
- How do you ensure the responses are high quality?
- What is the difference between comparative testing and monadic testing?
- What is the difference between the Packaging Testing and Idea Screening solutions?