Our research experts crafted this survey template based on the industry standard brand conversion funnel. Metrics include category purchase recency, unaided & aided awareness, brand usage, among others. You’ll also get an answer to key business questions. For example, the percentage of those who’re aware of your brand AND see it it in an extremely or very favorable light. To get the most out of this survey, try sending it before and after large campaigns; this will help you learn whether or not your marketing has moved the needle on brand conversion rates.