With one simple question, you can better understand how happy your customers are with your products and services. That’s what the Net Promoter Score® (NPS) is all about, it’s a way for businesses to measure customer loyalty and satisfaction.
What’s your Net Promoter Score? To find out, just enter the number of times you received each score into the following blank spaces:
Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc
Use our NPS survey template and we’ll automatically calculate your score. See how you compare to other businesses using our global benchmarks.
Your score comes from the Net Promoter Score question, which typically takes the following form:
“How likely would you be to recommend (name of organization, service, or product) to a friend or colleague?”
The question prompt should be followed with a rating scale asking the respondent to select a number from 0 (least likely to recommend) to 10 (most likely to recommend).
Depending on the number each customer selects, we’d group them into one of three groups:
The NPS is the world’s leading metric for measuring customer loyalty and satisfaction.
Here are three main benefits of using NPS: