Meet your guide to the most reliable, widely-used brand loyalty metric.
Do you collect customer feedback? That’s a great start! We found 83% of businesses who describe themselves as “successful” measure customer satisfaction.
In fact, research published in the Harvard Business Review shows just the act of asking customers for their feedback makes them happier—and can increase their likelihood of shopping with a brand again.
But if you’re like many companies who listen to customers, it’s probably not enough.
Enter the industry standard for measuring customer satisfaction and loyalty:
The Net Promoter Score® (NPS). NPS is a powerful metric that helps companies, large and small, meet those challenges to grow their business.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.