Want to know what your friends and fans think? What they like or dislike? Want to ask them directly on Facebook, but get your results in an easy-to-use format? SurveyMonkey can help. With SurveyMonkey, you can easily share polls and surveys on your personal pages with our Facebook Collector or post a survey questionnaire directly on your fan page with our Web Link Collector. Gather feedback from people where they’re already hanging out—and make it easy for them to share your survey link!
Wondering how to create a survey on Facebook? We’ve made it easy. Simply create a SurveyMonkey survey, then either create a Web Link Collector to post your survey on a fan page or use the Facebook Collector to post your survey to a personal page. Reach your social and business networks, and gain insights from your friends, family, fans, employees, and customers on a platform where you’re sure to find them. Get results you can use, with data delivered in a format you can actually analyze—charts and reports included.
Use SurveyMonkey surveys and our Facebook Collector or Web Link Collector to create and deliver well-designed, methodologically sound surveys, and gain insights you can use for fun or profit. Want to learn how to create a poll on Facebook?
Here are the 3 steps on how to post a survey on Facebook:
By following these steps, you’ll be able to create a survey on Facebook that receives a high response rate and delivers invaluable insights!
Use polls and surveys on Facebook just for fun, or employ them for business or research. Here are a few ways you can use the SurveyMonkey app:
With billions of monthly users, it isn’t hard to see why Facebook is an attractive platform for organizations that want to research or engage with their audiences. It’s a way to instantly connect with people all over the world, from all different walks of life. Facebook Groups offer the added benefit of making it easy to find people who share an interest, profession, hobby, or opinion—a huge advantage if you’re using the platform for surveys. After all, the reason that Facebook ads are so popular is the ability to target certain demographics.
If you’re considering Facebook as a possible channel for your polls or shorter surveys, it has some serious advantages. In addition to scope of reach, you can also engage with your audience without the weight of an email ask. Many people who are fiercely protective of their inboxes are much less concerned about clutter in their news feeds. This gives you the flexibility to send more polls/surveys, more often, without burning your audience out. In fact, many people browsing social media are already in the frame of mind necessary to take a Facebook survey: at leisure and eager to connect to others. Depending on your audience and reach, you could end up with more survey respondents on Facebook than you would elsewhere.
Of course, like all strategies, using social media to collect survey responses does have its drawbacks. You might end up getting less focused results than you would if you’d used another method of data collection (targeted outreach or a focus group), and people will almost certainly have have less patience for longer surveys.You won’t have the background or context that you would when reaching out to contacts in your customer relationship management (CRM) platform. You could also have fewer poll options, since not every question type is a good experience on a news feed (or in Facebook’s chat service, Messenger).
Yet even with all of those qualifiers, Facebook is still one of the best ways to connect with people and get their thoughts—especially if you plan to do it relatively often.
Most people use Facebook surveys or polls for one of two reasons: to connect with their community or to do market research of some kind. We’ll cover both in detail below. But first, we’d like to share some general best practices for collecting survey responses on Facebook, regardless of your use case.
Minimize effort required from your respondents. When collecting feedback, the less work you ask people to do, the more responses you’ll get and the more accurate they’ll be. (People tend to read questions faster, skip questions more, and get less precise as they start to get fatigued with the survey.) To address this, Keep survey questions short and clear, use multiple choice questions wherever possible instead of labor-intensive open-ended ones, and focus on the things you really need to know. Matrix style questions, which ask survey takers to rate items according to a series of different metrics, should be avoided in Facebook surveys.
Optimize the digital experience. As with any online experience, you’ll also want to keep in mind how the survey will look in the Facebook app or on an iPad. Will the answers be easy to give if they don’t have a keyboard? Do you have complicated media, like video clips, that might affect the loading time? If you’re using images in your survey, will they show up properly on a phone or tablet? If you’re sending your survey through Messenger, consider how the user experience is different from a newsfeed, and how messages from the Messenger app differ from messages on the mobile site.
Remember to add demographic questions. Whether you’re collecting feedback from customers, the market, or any other group, having the ability to filter can give deeper meaning to your survey results. Asking a question or two about age, geographical location, profession, or anything else that’s important to you can give you a whole new layer of insights. Of course, you’ll need to be selective about the questions that you choose, but one or two well-selected demographics questions can tell you more about your responses and enable you to demonstrate differences between groups, internally at your organization and externally.
Pick the right builder: Facebook does have its own built-in poll options, but those tend to be extremely limited, and don’t allow for much analysis. That’s where a survey tool like SurveyMonkey makes a difference. Facebook polls can help with quick, single-question issues. Something like SurveyMonkey is better for research or marketing insights.
When you’re using Facebook for a market research survey, you’ll want to be thoughtful about what you’re asking, who you’re asking for feedback from, and why.
You can start by using Facebook groups, business pages, etc. to connect with the types of people you’re interested in hearing from, but you might still want to add a disqualification question to the top of your survey. That will ensure that you don’t dilute your results with responses from people that you don’t consider part of your target demographic.
Facebook market research surveys are a good way to check in on people’s attitudes about a recent topic or trend, since social media is where many turn for their news. It’s also a good platform for longitudinal studies, which enable researchers to collect data over time and track trends and changes.
Whatever you’re curious about, start by deciding:
If you’re new to market research, our extensive ultimate guide walks you through the whole process step-by-step.
There are several ways to use surveys and survey data to create better marketing.
Content marketing: You can use your survey findings to fuel content marketing. Maybe it’s an ebook that you publish about the state of the industry or a statistic that you use to make headlines—or maybe just a fun finding that you use to spark a conversation on social media. Facebook surveys give you quick access to data points that are interesting or useful. Fielding the surveys themselves on the Facebook platform means you can focus on hot topics and even keep a cohesive narrative going between the survey and the findings. For example, a popular podcast might survey its listeners and then share the results with them. As Buzzfeed realized long ago, people are often interested to see how they rank against others—even in superficial ways.
Customer satisfaction and NPS: A customer satisfaction survey or NPS survey can help you learn more about your customers’ preferences and how well you’re doing generally. Facebook can be a good platform for collecting customer feedback because these types of surveys need to be sent regularly, and you can use them to keep an influx of information coming in without burning out your audience.
Entertainment and engagement: If you have a dedicated Facebook profile or business page for your organization, you need to keep the activity up and the community energized.
Many companies turn to Facebook ads to keep their brand top-of mind, but those are, of course, costly. Posts that gartner enough engagement can help boost awareness in a different way, because they will be more likely to show up organically on people’s news feeds. Polls and surveys are great ways to get people interested, especially if you share out the results.
Marketing insights: Finally, you can always use audience feedback to understand what matters to the groups you’re trying to connect with and which types of messages resonate most. More information early on will almost always mean a more successful campaign down the road.
Whatever you use Facebook surveys to accomplish, fresh, timely feedback and engagement will keep you informed, confident, and ready to adapt to what’s next.