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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

SurveyMonkey is rated 4.5 out of 5 from 18,000+ reviews on G2.com

Welcome to the Brand Power Score, a new standard for measuring brand strength, developed by Forerunner.

Building a remarkable brand is foundational to building a remarkable company. But brand-building today looks markedly different than decades past. What was once considered an aesthetically-led concept, typically reserved for consumer-facing businesses, is now a critical asset for every company to track, analyze, and grow. Forerunner has introduced new tools to help quantify a once intangible business function—and we’ve partnered up to bring you its Brand Power Score survey template.

Using Forerunner’s FRIEND framework, the Brand Power Score evaluates a brand’s performance across six key dimensions. It offers founders and operators across all business models, categories, and stages a quantitative measure of the power of their brand, as well as specific, actionable insights for where and how they can invest to improve brand impact.

This survey template is available for paid SurveyMonkey accounts and you can get your score in just a few steps:

Pick your audience: The survey can be sent to the general population through SurveyMonkey Audience and/or directly to your customers through email invitations, social media, web links, or other SurveyMonkey collector types. Forerunner recommends doing a mix of both to get a comprehensive view of how your brand resonates, however emerging brands may find that only surveying customers through owned channels is more appropriate.

Get your score: After you’ve run the survey, download Forerunner’s results analysis Google Sheet template and export your survey results:

  1. In SurveyMonkey, select “Analyze Results” > “Save As” > “Export File” > “All Responses Data” and then click “Export.”
  2. After opening the downloaded file, Command (or CTRL) + A to select all data on the sheet, then Command (or CTRL) + C to copy all data.
  3. In your results analysis Excel template, Command (or CTRL) + V your response data into cell A1 in the tab titled “SurveyMonkey Data.” You’ll then see your score on the tab titled “Brand Power Score & FRIEND Framework.”

Once you have your Brand Power Score, you can see how you stack up against some of the top brands in the US, with the option to filter by the category that’s most relevant to your company. The Forerunner team is always eager to hear from people about its research and approach—you can get in touch at brandscore@forerunnerventures.com. And feel free to share your Brand Power Score with someone who you think would find it interesting! 

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Out-of-the-box themes, accessible color palettes, custom fonts, branding, and more.

Collect survey responses via email, website, SMS, social media, QR codes, offline, and more.

Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis, & more.

Read about our customers, explore webinars, and get guides on collecting feedback in your industry.

Get tips on how to create better surveys, hear the latest product news, or check out our research.

Access tutorials on how features work, learn more about billing, and contact Customer Support.

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