SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Learn how to fuel explosive brand growth

Use feedback to understand what resonates with your target market and inform brand strategy.

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Are you a brand leader creating strategy within an ever-changing landscape, filled with fierce competition? It’s never been more important for brand marketing leaders to have the data they need to make informed decisions that actually drive brand growth. The resources within this toolkit can help you uncover the answers you need to be a successful brand marketer.

How do we understand customers and the market, relative to our brand health?

  • How can we go beyond clicks and conversion rates and dig into how customers feel about our brand?
  • Can we keep a steady pulse on brand health metrics and what tools can help us do that?
  • Does our brand stack up against the competition and can we avoid blindspots?
  • How do we measure brand awareness and create benchmarks for our industry?

What do we need to inform our full funnel strategy and creative direction?

  • How do we measure brand awareness and perception to inform our full funnel strategy and messaging?
  • What’s the best way to quickly pressure test ideas, so we can prove to stakeholders why these ideas will work?
  • What messages, creative, and channels resonate most and drive purchase behavior?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Understand who your target market is and how they think about you vs. competitors.

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Find out how much your potential customers know about your brand.

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Identify competitive advantages to inform strategy and messaging.

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Learn which messages resonate most with your ideal customers.

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Find out how much value your customers get from your brand and products.

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Understand how visitors perceive your website and why they visit.

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SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Your brand needs are constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

Some of our most popular integrations for brand marketers include:

Support for when you need it

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Get the support that your team needs to successful launch feedback programs with ease. Here’s how SurveyMonkey can help:

  • We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos available within our robust Help Center for those that want to explore on their own
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Here are some common mistakes and best practices on how to avoid them.

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Looking for ways to better understand how your brand is performing? Here are some things to avoid:

Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target audience.

Tracking brand health is important, but you should also keep a pulse on your industry at how your brand stacks up against competitors.

Don’t think of surveys as just a one-off thing. Collect continuous feedback on your brand, competitors, and target audience, so you can measure progress and stay ahead of the competition.

Avoid additional missteps and rely on our solutions

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Not sure where to start? Check out these tips for building a world-class brand:

Share your knowledge with your broader team to combat assumptions and get better buy-in. By bringing visibility into what the market is saying, you can rally your partners for greater impact.

Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.

If your industry is rapidly changing, understanding longitudinal trends will keep your messaging and strategy stay competitive and relevant. But be sure to put your learnings into action through campaigns, messaging, and more.

Get more survey tips

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Ultimate Guides

Get a step-by-step playbook for testing names, messages, copy, and more.

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Success Stories

Wrike uses research to create fresh ideas and generate ultra-viral content.

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Find out why consumers value brands that practice sustainability.

Get an individual plan with features that fit your needs, or create a team instead!

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organization with admin controls and dashboards.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.

Access more toolkits for a variety of of roles