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It's easy to conduct market research online using market research surveys. Learn how to rapidly create compelling market research surveys in minutes.

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Market research surveys are intuitive and easy-to-use tools to gather information from your target markets. Whether you’re a Fortune 500 company or a small startup, you can use market research surveys to better understand your target audience.

You can use these surveys to access key demographic information, finding out just about anything—from what customers like about your business to what kind of products your market needs.

To position yourself to keep existing customers or gain new business, you’ll need the right data to back you up. Let’s discover how to create and conduct market research surveys to get the information you need. 

A market research survey is a research method used to gather insights, information, and data from your target audience. Sending out a tailored survey allows you to collect extensive feedback on a large scale. With ample responses, you can turn survey results into actionable steps to improve your business.

Here’s a glimpse of some of the information you can gather with market research surveys:

  • Demographic information: Data on your customers’ gender identification, income level, age, highest level of education, location, and more.
  • Purchasing habits: You can survey people’s buying habits, questioning how often they shop with your business.
  • Opinions: You can use market research surveys to ask your audience what they think about your products and services.
  • Desires: Survey your audience to gather insight on what they would like to see your business provide in the future or what the market lacks.
  • Intentions: Discover whether customers would be more or less likely to shop with your brand if you provided certain services.

As a form of data collection that’s quick to deploy and easy to scale, market research surveys are by far one of the best methods to gather insight from your customers.

While market research and marketing research may sound similar, they provide different information.

Market research gathers data that can help a business better serve its customers. Market research is vital when businesses want to enhance their offerings and improve their products.

On the other hand, marketing research identifies data that can support your marketing team’s efforts. Marketing research revolves around the four P’s of marketing: product, pricing, place, or promotion. Here’s what each of these segments of marketing research hopes to discover: