Tools to help CRM admins improve customer experience

Relying on feedback—directly in your CRM software—can help you scale customer processes.

Woman smiling, with screenshot of graphs and charts behind her

Want to help your sales, marketing, and success teams provide better customer experiences? Admins of platforms like Salesforce and Zendesk often wonder how to help their cross-functional stakeholders gather, analyze, and act on customer feedback. This toolkit provides the blueprint on how to use feedback to optimize your CRM software and empower your customer-facing teams.

How do I ensure customer data is clean and actionable?

  • What types of customer data do we need to add into our CRM?
  • How do we integrate feedback with customer records, reports, or dashboards?
  • Is new prospect or customer information being routed properly and updated automatically?
  • How do we ensure the right teams have visibility into the right customer data?

How do we optimize our CRM to ensure teams are more effective?

  • Are the processes our teams are using actually CRM efficient?
  • Which users or teams struggle with manual work and processes in our CRM?
  • Are our teams able to build scalable, repeatable customer experience programs using our CRM?
  • What other systems should our CRM integrate with?

Are you looking for the right survey tool? Or one that integrates with your existing tech stack? Your teams can pair your existing customer data with our sample survey templates to start collecting feedback from your customers right away.

Identify the percentage of customers who would promote you.

See template

Map customer satisfaction scores to customer records in your CRM.

See template

Understand how happy your company is with your CRM and how to improve it.

See template

Find out if your customers had positive experiences with your support team.

See template

Find your department’s strengths or where there’s room for improvement.

See template

Understand how users feel about a software implementation.

See template

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Icon of bar graph with upload arrow inside laptop, all within a white rectangle

Your business is constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

Icons of Zendesk, Salesforce, Hubspot, Gainsight, Zoho, Microsoft PowerBI, Zapier, Tableua, Mailchimp

Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees, and peers.

Our most popular integrations are:

Support for when you need it

Icons of headset, chatbox, and play button

Get the support that your team needs to launch feedback programs with ease.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos - available within our robust Help Center for those that want to explore on their own
Box logo
Sephora logo

Here are some common mistakes and best practices on how to avoid them.

Red X shape in circle

Looking for ways to optimize your CRM and ensure it meets the needs of all customer-facing and back-office teams? Here are some things to avoid:

Choose tools—including survey platforms—that have flexible integrations with your CRM. And, ensure you have internal expertise to support deployments.

Test surveys about your CRM on a few people to make sure you are getting the type of information you want. Changing questions down the road will skew your results.

Balance the needs of now with the needs of the future. Don’t bolt on solutions that solve a problem today but impact scalability down the road.

Hear how our customers are working through challenges

Green checkmark in circle

Want to know what customer support experts suggest? Check out Want to know what CRM experts recommend? Check out these tips for maintaining a successful feedback program:

Gathering feedback from your internal stakeholders will have a huge impact. You can change people’s work experience by learning where you can automate CRM workflows and processes to really make people’s lives easier.

Collect data as things are happening. The further removed from their experiences people are, the less accurate and impactful their feedback might be.

Define metrics for support cases and make sure you have the team Have a clear sense of what you want your survey to accomplish and how the information you gather will be used to optimize your CRM deployment.

Get more survey tips

SurveyMonkey logo icon in white against green rectangle background


Discover the 3 ways surveys add value to your CRM.

Older female doctor using stethoscope on a young child

Success Stories

Cystic Fibrosis Foundation integrates feedback into their CRM.

Two men in suits looking at a notepad together


Be on the watch for these 23 innovative CRM trends.

Get an individual plan with features that fit your needs, or create a team instead!

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.

Learn more about Momentive Solutions and schedule a demo.

  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.
  • Embed customer feedback across your CRM to give your teams the context they need to take the right action and provide the best customer experiences.
  • Better understand how to optimize your CRM and automate processes and increase team productivity.
Customer satisfaction survey templates

Save time and get great ideas with one of our free customer satisfaction survey templates. Get the feedback you need today.

Going beyond Net Promoter Score®: why context matters

How cultural differences impact global Net Promoter Scores and how to better understand your NPS data by adding context to your survey

Report: Worldwide NPS® revealed

New global research on how NPS® and surveys can help companies better understanding what customers care about around the world.

Learn how Box empowers its team with customer data

Discover how Box uses SurveyMonkey to get a 360-degree view of its customer journey and gather feedback in one place.

Access more toolkits for a variety of of roles

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.