SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

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Tools to help CRM admins improve customer experience

Relying on feedback—directly in your CRM software—can help you scale customer processes.

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Want to help your sales, marketing, and success teams provide better customer experiences? Admins of platforms like Salesforce and Zendesk often wonder how to help their cross-functional stakeholders gather, analyze, and act on customer feedback. This toolkit provides the blueprint on how to use feedback to optimize your CRM software and empower your customer-facing teams.

How do I ensure customer data is clean and actionable?

  • What types of customer data do we need to add into our CRM?
  • How do we integrate feedback with customer records, reports, or dashboards?
  • Is new prospect or customer information being routed properly and updated automatically?
  • How do we ensure the right teams have visibility into the right customer data?

How do we optimize our CRM to ensure teams are more effective?

  • Are the processes our teams are using actually CRM efficient?
  • Which users or teams struggle with manual work and processes in our CRM?
  • Are our teams able to build scalable, repeatable customer experience programs using our CRM?
  • What other systems should our CRM integrate with?

Are you looking for the right survey tool? Or one that integrates with your existing tech stack? Your teams can pair your existing customer data with our sample survey templates to start collecting feedback from your customers right away.

Identify the percentage of customers who would promote you.

See template

Map customer satisfaction scores to customer records in your CRM.

See template

Understand how happy your company is with your CRM and how to improve it.

See template

Find out if your customers had positive experiences with your support team.

See template

Find your department’s strengths or where there’s room for improvement.

See template

Understand how users feel about a software implementation.

See template

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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Your business is constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

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Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees, and peers.

Our most popular integrations are:

Support for when you need it

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Get the support that your team needs to launch feedback programs with ease.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos - available within our robust Help Center for those that want to explore on their own
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Here are some common mistakes and best practices on how to avoid them.

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Looking for ways to optimize your CRM and ensure it meets the needs of all customer-facing and back-office teams? Here are some things to avoid:

Choose tools—including survey platforms—that have flexible integrations with your CRM. And, ensure you have internal expertise to support deployments.

Test surveys about your CRM on a few people to make sure you are getting the type of information you want. Changing questions down the road will skew your results.

Balance the needs of now with the needs of the future. Don’t bolt on solutions that solve a problem today but impact scalability down the road.

Hear how our customers are working through challenges

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Want to know what customer support experts suggest? Check out Want to know what CRM experts recommend? Check out these tips for maintaining a successful feedback program:

Gathering feedback from your internal stakeholders will have a huge impact. You can change people’s work experience by learning where you can automate CRM workflows and processes to really make people’s lives easier.

Collect data as things are happening. The further removed from their experiences people are, the less accurate and impactful their feedback might be.

Define metrics for support cases and make sure you have the team Have a clear sense of what you want your survey to accomplish and how the information you gather will be used to optimize your CRM deployment.

Get more survey tips

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Discover the 3 ways surveys add value to your CRM.

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Success Stories

Cystic Fibrosis Foundation integrates feedback into their CRM.

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Be on the watch for these 23 innovative CRM trends.

Get an individual plan with features that fit your needs, or create a team instead!

Learn more about our solutions and schedule a demo.

  • Manage multiple users and gain visibility into all survey data collected across your organization with admin controls and dashboards.
  • Ensure confidential data is protected with enhanced security including encryption, SSO, and features that help you remain compliant with HIPAA and GDPR.
  • Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau, and more.
Customer satisfaction survey templates

Explore our customer satisfaction survey templates to rapidly collect data, identify pain points, and improve your customer experience.

Ecommerce Payment Form Template

Streamline your online transactions with our Ecommerce Payment Form Template. Secure, easy to use, and customizable to fit your business needs.

Get started quickly with SurveyMonkey for HR, marketing, and market research pros

How professionals in HR, market research, and marketing can start using surveys--fast.

Get deeper survey insights with Tableau and Microsoft Power BI

Uncover deeper meaning behind your collected CX data by integrating feedback and operational data in Tableau and PowerBI.

Access more toolkits for a variety of of roles

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