Did you know feedback can provide you with the data you need to launch programs and events that actually work? Demand generation managers and event marketers are always looking to understand the challenges of their prospects. The resources in this Demand Generation and Event Marketing Toolkit will answer your burning questions.
How can we reach prospects at the right time with the right message?
How can we create more effective live and virtual events?
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Test out your ad creative before you spend time and costs on campaigns.See template
Find out how much prospects know about your brand and how popular it is.See template
Discover how satisfied people were with your event and ways to improve.See template
Understand how your prospects spend their time on websites.See template
Get familiar with the buying process of consumers and how they make decisions.See template
Learn more about the type of content your prospects want to see.See template
SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your business is constantly changing. Our features can help you pivot when you need to:
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Or, find new ways to reach your customers, employees, and peers.
Some of our most popular integrations for marketers include:
Support for when you need it
Get the support that your team needs to launch feedback programs with ease.
Here are some common mistakes and best practices on how to avoid them.
Looking for ways to improve your demand gen programs or events? Here are some things you can avoid:
Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people are thinking.
Don’t think of surveys as just a one-off thing. Collect continuous feedback, so you can measure progress and stay ahead of any changes in the market.
Sometimes the loudest voice isn’t representative of what everyone else is thinking. Make sure you’re collecting enough data to ensure feedback is representative of your audience.
Want to know what demand generation and event marketing experts suggest? Check out these tips:
Keep surveys short and send them at the right time—when you know respondents will answer–such as right after an event.
By bringing visibility into how your marketing programs are performing—what prospects are saying— you can rally cross-functional teams together for greater impact.
A snapshot is good, but understanding trends in behavior or performance is even better. Make sure you’re keeping tabs on what’s driving prospects to buy, and the type of information they’re interested in.
Create content that helps get you media attention and leads for your business.
How Elephant Insurance uses a weekly brand tracker to prove marketing ROI.
Find out what trends are affecting your customers or your team.
Get an individual plan with features that you need, or create a team instead!
Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market.
Learn more about Momentive Solutions and schedule a demo.
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