Product marketers have a tough job. They need to combine market and customer knowledge to influence the product roadmap, create go-to-market strategies, and enable marketing, sales, and customer success teams to be successful. The resources within this Product Marketing Toolkit will help you answer your burning questions.
How do I ensure my product’s success in the market?
How do I enable my teammates to sell and market my product effectively?
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Assess market opportunities for new products or geographic expansion.See template
Learn which messages or headlines will resonate most with your ideal customers.See solution
Test product and feature names with your target buyers in under an hour.See solution
Effectively gauge customer satisfaction to build a stronger business strategy.See template
Identify the percentage of customers who would promote you.See template
Know where to focus your sales enablement and training efforts.See template
SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.
Here are some common mistakes and best practices on how to avoid them.
Looking for ways to better understand your buyers? Here are some things to avoid:
Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.
Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.
Don’t think of surveys as just a one-off thing. Collect continuous feedback, so you can measure progress and stay ahead of any changes in the market.
Want to know what product marketing experts suggest? Check out these tips:
Combat internal assumptions or biases by sharing your knowledge consistently across your organization. By bringing visibility into what prospects are saying, you can rally your partners for greater impact.
Bring visibility to the challenges your customers are facing by sharing Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.
If your industry is rapidly changing, understanding longitudinal trends in buyer behavior will keep your messaging competitive and relevant.
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Get access to our market research experts when you don’t have the confidence to do your own research. Our team can help with:
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