How to have influence at the intersection of product, sales, and marketing
Product Marketing Webinar Series
Mar. 19 | Apr. 9 | Apr. 30 | 10–11am (PT)
Using feedback to drive growth, build alignment, and make an impact
Product marketers sit at a challenging junction within the organization, charged with achieving alignment between different departments with widely differing goals and perspectives. To be successful, they must be agile, proactive, and quick to identify rapidly changing customer preferences, market trends, and competitor developments. Our new webinar series invites product marketers to share how they’ve broken through silos to achieve organization-wide alignment and earn a strategic seat at the table. We’ll cover:
Thought leadership
Becoming a thought leader takes more than an idea. Brex and SurveyMonkey share their approach.
Learn moreMessaging and positioning
What’s the secret to creating messaging that sticks? Marketers from Apptio and SurveyMonkey discuss.
Learn moreProduct GTM
Learn how to take products to market with confidence with insights into adoption, use cases, and more.
Learn more
Aliza Edelstein, Product Marketing Lead, Brex
Morgan Molnar, Director, Product Marketing, SurveyMonkey
Webinar 1 | On-demand
Why thought leadership needs data to succeed
Your goal is to get your message out there and establish your brand as a thought leader. But how do you come up with fresh and compelling content ideas that stand out from the crowd? Join our session to learn how product marketing leaders at Brex and SurveyMonkey are leveraging proprietary research to build credibility, earn positive attention, and drive demand for their brands.
Webinar 2 | On-demand
The secret sauce to getting your messaging & positioning right
Developing compelling messaging that breaks through the noise and resonates with your target market is one of product marketing’s most crucial tasks. Tune in to find out how Apptio and SurveyMonkey nailed their messaging by listening and taking feedback to heart. You’ll walk away with ideas for how to break through organizational silos, get cross-functional buy in, and champion new messaging across the org.
Jarod Greene, VP, Product Marketing, Apptio
Sarah Din, Director, Product Marketing, SurveyMonkey
Deanna Scott, Product Manager, SurveyMonkey
Vyoma Kapur, Sr. Product Marketing Manager, SurveyMonkey
Webinar 3 | On-demand
How to take products to market with confidence—every time
What drives product usage and adoption? Will your product launch succeed or flop? In this session, we’ll discuss how we’ve used surveys here at SurveyMonkey to gather customer insights about specific product features and functionality, understand use cases that drive adoption, and gauge the success of a product launch.
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