Name Testing

Test brand and product names with your target audience, and choose the one people respond to best.

Starts at

per study*

Create your study for free. Pay only when you're ready to collect responses.

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*Survey your own contacts at no extra charge, or buy targeted responses from our global panel. Get an estimated cost.

Scorecard showing results of beverage name testing, where 3 name are shown, with name B scoring well overall with men age 35-55

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Scorecard showing results of restaurant name testing, where 3 name are shown, with name C scoring highest in overall appeal, easy to pronounce, memorable

Visualize winning names, faster

Instantly see which names resonate most across attributes and against industry benchmarks. Automated scorecards help you quickly spot the strongest options and understand where each name stands out.

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Targeting criteria selections where country is USA, age range is 35-75, gender is male, and income is 0-120k

Target the right people in hours

Survey your own contacts at no additional charge, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available—get an estimated cost.

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Chart showing key drivers to purchase intent, where overall appeal and memorable as highest and most important

See what drives name strength

See which attributes are most closely tied to name strength, from appeal and pronounceability to memorability, sentiment, and purchase potential. Use those drivers to choose a stronger name or refine your shortlist.

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Instantly surface insights you might otherwise miss

Eliminate time-consuming manual analysis. Get an at-a-glance view of the segments that responded well to your name ideas.

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Scorecard chart shown in Powerpoint presentation format

Win over stakeholders with clear evidence

Export to CSV, Excel, or SPSS for custom analysis, or download a polished and editable PowerPoint presentation.

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How Name Testing works

Screenshots of steps from name testing - add names, select attributes, add up to 5 benchmarks

➊

Add your name ideas and choose attributes
Upload up to 10 brand, product, service, or feature name ideas. Our guided setup helps you choose the right attributes—or lets you create your own—so you can build a study based on proven monadic methodology in minutes.

➋

Get rich consumer feedback in as little as 1 hour
You can survey your own contacts, or reach our global panel of 335M+ respondents. Choose your audience size and targeting criteria and only pay for the responses you need. No subscription, no long-term commitment.

➌

Find the strongest name fast
As responses come in, the Name Testing solution automatically generates scorecards, statistical significance testing, Key Driver Analysis, AI-powered insights, and exportable reports, so you can make the call with confidence.

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Create an account to access our interactive demo →

Monadic testing methodology

Name Testing uses monadic testing, an industry-proven research method that shows each respondent one name idea at a time. That means people react to each name on its own merits, without comparison bias.

Eliminate bias

Respondents evaluate one name in isolation, so feedback isn’t skewed by seeing stronger or weaker options side by side

Capture a clearer signal

Measure how each option performs across attributes like appeal, relevance, memorability, sentiment, and purchase or engagement potential.

Person looking at a survey question on their phone, asking about how unique is this name

What it's built for

Test product, brand, or program names before investing in a major launch.

Brand names

Test company names, rebrand options, or new brand directions before you launch.

Product names

Validate names for products, features, or line extensions before spending on packaging and campaigns.

Program names

Validate names for campaigns, communities, events, loyalty programs, or internal initiatives.

“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market, and here’s the data behind it.’”

Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura

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*Targeted responses sold separately

Frequently asked questions

How does your Name Testing solution work?
Name Testing from SurveyMonkey LaunchPad uses monadic testing methodology to evaluate up to 10 brand, product, service, or feature names with your target audience. Each respondent sees one name at a time, helping reduce comparison bias and capture clearer feedback. The Name Testing solution then automatically analyzes results with scorecards, statistical significance testing, benchmarks, Key Driver Analysis, and AI-powered insights—so you can quickly see which name has the strongest market potential and why.
How much does the Name Testing solution cost?
Do I need to be a market researcher to use the Name Testing solution?
What can you test with the Name Testing solution?
- Company or brand names
- Product, service, or feature names
- Line extension or sub-brand names
- Event or program names
How long does it take to get results?
How many name ideas can I test at once?
How do you ensure the responses are high quality?
Our powerful data quality controls ensure reliable respondent data at scale—so you know your results are accurate.
- Recruitment of proprietary, trusted partners
- AI-powered bot and fraud detection
- Regular panel calibration studies and updates to panel and respondent profiles ensure quality responses
- Double opt-in system, panelist satisfaction monitoring, and limited survey invitations to reduce professional survey taking
- Data cleaning for accurate and actionable results
What is monadic testing? And how is it different from comparative testing?
Comparative testing forces respondents to review all concepts side by side and choose their favorite. The drawback is respondents are focused on the comparison, not the concept. Results come back as a series of charts that show relative preference that can’t be compared to industry benchmarks.
Monadic testing has respondents evaluate one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

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