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Competitive NPS® survey template



3 min

to complete


ways to get answers with SurveyMonkey

Brand perception. Quality of service. Product reliability. Net Promoter Score.

To gauge your performance in each of these areas, you’ll need to see where you stand relative to your competitors.

Enter our competitive NPS survey. Use this survey to measure your competitors’ strengths and weaknesses over time. And compare their performance with your own to better direct your organization’s focus.

Before you send our competitive NPS survey, duplicate the 2nd page for each competitor respondents might use. The only difference between each of these pages should be the competitor’s name. Then, set up Page Skip Logic so that respondents evaluate only the competitors they primarily use.

NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.

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