Before, during, and after your product or service launch, market research is invaluable to get the insights you need to create and improve what you offer. Whether you’re hoping to measure brand awareness, test a product/concept, or understand your target market better, we have a variety of market research survey templates you can customize to your industry. Whatever your occupation, send out a market research survey and you’ll be on your way to developing a business that attracts and satisfies your target market.
Choose one of our ready-made templates, or customize one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.
You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” Our Product Testing Survey Template can help you get started.
Age, gender, and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you understand your target market, you’re in a great position to better understand their needs, and you’ll be able to make better business decisions. There are a variety of different demographic questions you can ask. To help you brainstorm, check out the questions from our U.S. Demographics Survey Template.
Your brand is constantly evolving. Find out how consumers perceive it over time to identify what influences it. You can also measure your brand against competitors to see where you stand in the market. We’ve got several survey templates you can use, including ones on brand loyalty and brand awareness.
Keeping your pulse on your target market helps you understand and prioritize your organization’s needs. Are attitudes shifting? Do behaviors seem to be changing? By finding the answer to these questions and taking action, you’ll be in a position to better attract and retain consumers over time.
Get detailed information about your target market’s industry and business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.
Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you’ll want to collect opinions from your entire target market.
Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.
Get consumer feedback on your particular line of work, products, and services. Ask about competing products, alternate services, or specific ways you can improve.
You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.
Below is a list of our expert-certified survey templates broken down by 3 of our top use cases: Concept testing, brand research, and customer profiling. Keep in mind that you can always customize the questions to better fit your needs.
Is your product ready to go live? Before you make it available to the public, see how your target market feels about it with this 10-question survey. The feedback will help you identify the right improvements to make on-time.
Take the guesswork out of your advertising efforts. This 8-question survey will help you understand how your target audience perceives your ad before you take it public.
Landing on the right name for your company or product can prove challenging. Hear what consumers have to say as you consider different options.
Before you take a logo to market, you’ll want to see how it resonates with your target audience. Use this template for testing any and every option.
Know how consumers will react to your messaging in advance These questions can help you evaluate and verify your claims’ value propositions.
Finding the right packaging for your products is more complicated than you might think. You’ll want to consider its visual appeal, uniqueness, and quality. Use this template to evaluate your products’ packaging.
Find out about your brand’s level of awareness with this 10-question survey. You’ll learn how people discover your brand as well as perceive it.
See how consumers evaluate your brand compared to others in your market. Our template will also help you learn what drives people toward a particular brand.
How does your brand make people feel? And how do people distinguish your brand from competitors? Get some answers using this template.
Design, quality, and price are key purchasing drivers for consumers. Find out which of these factors are more important for your target market.
Use this quick, 5-question survey to learn more about your customers; including the types of consumers they target, the competitive nature of their market, and their level of repeat business.
Understanding who your customers are requires a holistic approach. You’ll need to consider their age, gender, level of education among other things. This 10-question survey will help you learn more about your customers.
Are your respondents employed? And if they are, what’s their current occupation? Use this survey template to answer both of these questions.
Get to know the types of companies your respondents work at as well as their specific roles in them using this 10-question survey.
Get to know your client’s target market using this 10-question survey. It includes questions about the types of customers they’re after, the level of market competitiveness, and the possibility of repeat business.
Pinpoint the characteristics of your client’s target market in this survey. It includes demographic questions, such as age, gender, and income.
Want to know what your customers are saying about you? Customer satisfaction surveys can help you find out what people think of your company, get feedback on customer service, and more.Visit Page
When you listen to your employees, you can make decisions that build a happier workplace. Want to measure performance? Engage or motivate your employees? Employee surveys can help.Visit Page
Organizing an event is tough work. Who’s coming? What’s their schedule? Event surveys can give you a clearer picture. When you’re done, get post-event feedback to improve for next time.Visit Page
Here are some ideas to ensure that respondents will answer your surveys.
If your survey is short and sweet, there's a greater chance that more respondents will complete it.
Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.
With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.