Know which consumer segments are using your product most frequently, and where there is untapped potential.
Understand the context around how and when people are using your products to make your campaigns hyper-relevant.
Expand your business by measuring overlapping usage and preferences among your target buyers.
Choose a desired outcome metric, like purchase intent. Our model will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.
“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”
Director of Strategy, Analytics & Insights, JUST Inc.
Leading brands use SurveyMonkey for market research