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Name testing survey template

9

questions

2 min

to complete

150+

ways to get answers with SurveyMonkey

Launching a new product? Deciding what to name your startup? To help ensure early adoption of your idea, it’s important that you get feedback from potential customers on what you’re going to call it. Our expert-certified online name testing survey template can verify that your customers or target market like and understand your new name.

Tell your target consumers your name idea, and then see if they like it. Do they think it’s unique? Do they think the name fits with your company image or brand? Will it stand out from the competition? Is it easy to pronounce? Use the feedback you receive to choose the right name for your idea. The Name Testing survey template works great with our A/B test feature so you can compare results for multiple ideas. You can also make changes to the survey template to meet your needs.

A name testing survey is an AI-powered feedback and insights platform designed for you to assess brand names. It samples an audience that represents the larger population of intended consumers. A naming survey allows you to test your branding regarding appropriateness, appeal, creativity, relevance, and more. Brand name testing surveys also give you a clearer understanding of how well the labeling of your product or service will be perceived by people who are most likely to buy into your business. Learn how to name a company in 3 steps.  

The value you’ll get from a name testing survey is learning more about your brand name. It involves knowing if the brand name you chose is evaluated positively or negatively. Most importantly, you’ll also understand why. There are many possible name testing survey outputs, and they can be categorized into quantitative and qualitative insights.

Qualitative brand name testing insights offer the consumer’s voice and preference level. Using a Likert Scale, you can also get a better gauge of how consumers feel about your brand name. Qualitative testing helps you assess if consumers would purchase the product or service based on the name alone by a consumer’s overall attitude toward the name.

Quantitative brand name testing provides numerical data that can reflect the same attributes as quantitative insights, but it also makes the information more accessible to evaluate because you’re dealing with numbers. Quantitative testing helps gauge the frequency of the likes and dislikes of a name and allows you to rank data in percentages. This approach is beneficial for determining an exact amount or population, such as assessing the number of women who prefer Dove Body Wash compared to Walmart’s Equate Body Wash. 

So, how do you create naming survey questions? Here’s the short version:

  1. Decide on the type of metrics you want to analyze.
  2. Segment the audience as needed.
  3. Keep your questions concise.

Now, let’s take a more thorough look at these steps:

You want to compose questions in short and understandable sentences whenever possible. For example, stay away from jargon and slang. Avoid asking two-part questions because respondents may only answer one part of the question. Also, answering both questions might be more challenging to analyze. So, it’s best practice to keep survey questions simple for the benefit of respondents and marketers.

Before beginning any data research, especially name testing surveying, it’s best to first determine the type of metrics you want to analyze. This approach will guide you to building a more successful naming survey to compose relevant questions that render the kind of results you’re looking to study. Here is a quick checklist of the type of metrics you can get out of a name testing survey:

  • Appeal - Is the brand name engaging?
  • Pronounceability - Can people pronounce the name correctly?
  • Relevance - Does the brand name apply to its function?
  • Uniqueness - Is the name innovative and original?
  • Trust - Is the name perceived as trustworthy?
  • Purchase intent - Does the brand name prompt consumers to buy the product or service?

Try to segment respondents when submitting your online questionnaire to a diverse audience. Suppose you can separate your target audience by varied traits that reflect their needs and interests. In that case, the insights you collect will be more optimized and relevant to your overall business objectives. Audience segmentation will also require preliminary research. Get the complete guide to segmentation surveys

Test your brand names using an AI-powered experience management platform that has proven effective. Customize your name testing survey template today.

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