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Stay ahead of the market with instant insights

Use our Industry Tracker to stay on top of shifting category dynamics and uncover what’s driving industry trends.

Market researcher analyzing industry tracker

Get to the “why” behind industry changes

Capture ongoing, proprietary insights directly from consumers and decision makers to identify and make sense of market shifts.

Track market dynamics

Monitor changes in target markets for investment opportunities, thought leadership, and more.

Understand consumer trends

Keep track of shifts in consumer sentiment and behaviors across target industries.

View competitive landscape

Track emergence of new entrants and benchmark performance of key competitors in target markets.

Identify emerging markets

Track market disruptors and impact to established industries.

Watch macro trends

Track how macroeconomic trends are influencing behaviors and attitudes.

Develop market strategy

Proactively identify and develop strategic response to shifting market dynamics.

SurveyMonkey Industry Tracker features

AI-Powered Insights

Surface key trends instantaneously

Leverage machine learning models to dig through your data; instantly surface statistically significant changes you may have missed on your own. Uncover the demographics and sentiments driving market shifts.

Customizable settings

Customizable structure

Collect data and track an industry as frequently as needed to align with market speed. Leverage built-in templates or customize your tracker; easily integrate data from alternative sources.

Global consumer panels

Global reach

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries. Access consistent and quality data wave after wave.

Interactive visualization

Interactive visualizations

Filter by demographics, geography, or custom questions; get tailored visualizations for brand conversion funnels. Easily share results with drag-and-drop dashboards.

Services

Get expert help with your Industry Tracker study

Our team of research experts will help you customize your tracker according to industry-proven methodology to set your project up for success. We’ll help you capture the right:

  • Markets
  • Demographics
  • Competitive set
  • Metrics

“We were able to draw conclusions in our research, both positive and negative for specific companies. SurveyMonkey is an invaluable tool in helping us provide unique research to buy-side clients.”

Internet Analyst
Raymond James

Leading brands use SurveyMonkey for market research

Ready to get started?

We can help you track and better understand target markets. Contact us to:

  • Walk through a full product demo
  • Get help from our research experts
  • Scope a custom project

Talk to an expert

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