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Get more bang for your ad budget
Ad campaigns are a big effort and spend. Ad testing sets you on the right track before launch, with no expensive re-dos.
Ad effectiveness, confirmed
Listen to your target market before your campaign goes live and choose the right message in the right tone for the right audience.
Real-time results, global scale
With our global panel, you can test your ads with consumers in over 130 countries and see the first results roll in in minutes.
What is ad testing good for?
Ad testing lets you show your target market multiple versions of your concepts to predict in-market effectiveness. You will know which version:
- is more relevant to your audience
- is more believable
- generates a stronger intent to buy
And with a truly global panel, SurveyMonkey Audience helps you know how your campaign will resonate in many different markets.
When to test your ad ideas?
Testing early and testing often throughout the ad development process is the surest path to campaign success. SurveyMonkey Audience is the fast, cost-effective research solution that keeps pace with you.
Campaign ideation
Deciding between a couple different concepts for your campaign? See what matters most to your target market.
Copywriting
Figure out which messaging or claims explain your product best and convince people to buy it.
Ad design
Test design mockups and storyboards before sinking money into costly production.
Market testing
Before expanding your campaign to international markets, make sure your ads are relevant there too.
Ad effectiveness
Once your ads are out in the wild, see if they’re moving the needle by tracking brand awareness.
Why SurveyMonkey Audience is the ideal ad testing solution
Reach any group of people
Use our targeting options and screening questions. (And you can also target by DMA.)
Global and fast at the same time
You'll watch your results from over 130 countries roll in in a matter of minutes.
Great for TV, print, digital, and more
You can embed video, images, gifs, and text into our ad testing survey templates.
Keep bias at bay
Use our randomization options for questions, pages, or blocks of pages to get the most reliable results
It's easy to get started
Target
Select your target audience by demographics, consumer behavior, geography, and more.
Send
Launch projects automatically and on your schedule. Monitor them 24/7.
Analyze
Watch your results roll in and turn your insights into action fast!
Start testing your ads today
Make sure your ad is a winner with fast responses from your target audience.
Not ready to pick your audience?
There's a lot more you can do with SurveyMonkey Audience
Brand tracking
Measure and track brand performance metrics like brand awareness, favorability, conversion, and loyalty.
Learn moreProduct development
Be an expert at product innovation by testing concepts early on in your development process.
Learn moreContent creation
Transform your content marketing with fresh story angles and newsworthy ideas based on market research.
Learn more