SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Small business survey software

Keep your small business or startup on the right track by learning about your market, collecting customer feedback, and understanding what makes employees tick.

When you run a small business, every move counts—from writing a solid business plan to hiring the right employees and (of course) building the product your customers want.

Are you keeping existing customers happy? Are your employees feeling satisfied or overworked? Are your product features a fit for your target audience? Make sure everybody’s goals are aligned—and streamline internal and external processes—with small business survey software.

Verify you’re making the right decisions for your small business by getting valuable feedback from those who matter most—your customers and employees. Whether you want to use small business survey software to develop new strategies or improve the way you’re already doing things, we’ve got you covered.

Want more reasons? We did a study that showed 83% of small businesses who describe themselves as “successful” measure customer satisfaction, versus 65% who don’t. Here a few more ways surveys help small businesses and startups make smarter decisions:

Track customer loyalty. As a small business, you have a unique opportunity to connect with customers. Check in with them from time to time to see if they’re satisfied and what changes you could make to improve their experience. Get your Net Promoter® Score, then benchmark your customer loyalty data against organizations in your industry. When you know where you stand with your customers, you can set goals, make improvements, and gain the perspective you need to get ahead of your biggest competitors.

Get product feedback. Make your product the best it can be by sending a product feedback survey. What features are customers using the most? What updates will help you attract a broader set of customers? What do customers not like about your product? Customer feedback survey templates are a great place to start.

And if you’re launching a new product, find out if you have the right target customer, pricing, and product features with product concept testing surveys.

Measure employee engagement. The smaller the business, the more hats employees generally wear. And that’s often part of the excitement in working for a small company. Maintain your company culture and keep employees happy by getting their opinions with an employee engagement survey. That way, you can see if your employees and your company’s goals are aligned. And you can benchmark employee engagement scores against other companies in your industry. That way, you can make sure you’re fostering a workplace environment that’ll help you attract the top talent you need to help your business grow.

Learn pricing sensitivities. It’s critical that your product or service is priced low enough to attract customers but high enough to help you generate revenue. Find out what that sweet spot is for your small business by sending a pricing poll. You’ll see if your product is priced appropriately for the market or if it’s time to adjust your pricing.

Conduct market research. Your friends and family might think your business idea is the next best thing since sliced bread, but how will your product or service really play out in the real world? As a small business, every penny counts. See what consumers in your target market have to say to get a realistic view of your business potential. And with a market research survey, you’ll save time, money, and possibly even your business. We can even help you get opinions from potential customers with SurveyMonkey Audience.

Check out our guides on how to write effective survey questions, as well as create and conduct surveys. Here are a few ideas to get you started:

Go online. If you want the best response rates, keep your survey digital. According to our results, 91% of people prefer to take a survey online. Snail mail? Only 3% said they would rather complete and send in their survey by mail. And for the fastest responses, send out your survey during the peak response times of Thursdays and Fridays, 7 a.m.–1 p.m.

Be clear and concise. If your survey isn’t clear, there’s a good chance that people will misunderstand your questions, which can lead to inaccurate answers. And inaccurate answers mean bad data. Our studies show that 40% of survey takers give an inaccurate answer because the question is confusing, far more than for reasons of trying to rush through a survey. Keep your questions short, simple, and to the point.

Run surveys more than once. On its own, it may be a little hard to know what survey results mean. For example, is it good or bad if 80% of your customers or employees are satisfied? By establishing an internal benchmark and measuring your progress over time, you’ll be able to give more context to your survey results. That way, you’ll know you’re doing something right when you see 90% of your customers are satisfied six months from now.

Toolkits directory

Discover our toolkits, designed to help you leverage feedback in your role or industry.

Receive requests easily with online request forms

Create and customize request forms easily to receive requests from employees, customers, and more. Use our expert-built templates to get started in minutes.

Considering a form vs. a survey? Use both to enhance your events and experiences

How do surveys and forms differ? Depends on the info you need. Here’s how to combine form data with survey feedback for seamless events and experiences.

Unlocking ROI with Salesforce and SurveyMonkey

How to enrich your survey data with existing customer data in Salesforce to drive better CX and NPS, CSAT, and more.