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Learn how to fuel explosive brand growth

Use feedback to understand what resonates with your target market and inform brand strategy.

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Are you a brand leader creating strategy within an ever-changing landscape, filled with fierce competition? It’s never been more important for brand marketing leaders to have the data they need to make informed decisions that actually drive brand growth. The resources within this toolkit can help you uncover the answers you need to be a successful brand marketer.

How do we understand customers and the market, relative to our brand health?

  • How can we go beyond clicks and conversion rates and dig into how customers feel about our brand?
  • Can we keep a steady pulse on brand health metrics and what tools can help us do that?
  • Does our brand stack up against the competition and can we avoid blindspots?
  • How do we measure brand awareness and create benchmarks for our industry?

What do we need to inform our full funnel strategy and creative direction?

  • How do we measure brand awareness and perception to inform our full funnel strategy and messaging?
  • What’s the best way to quickly pressure test ideas, so we can prove to stakeholders why these ideas will work?
  • What messages, creative, and channels resonate most and drive purchase behavior?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Market demographics

Understand who your target market is and how they think about you vs. competitors.

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Brand awareness

Find out how much your potential customers know about your brand.

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Competitor research

Identify competitive advantages to inform strategy and messaging.

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Messaging analysis

Learn which messages resonate most with your ideal customers.

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Brand performance

Find out how much value your customers get from your brand and products.

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Website feedback

Understand how visitors perceive your website and why they visit.

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Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Your brand needs are constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

Integrate your survey data with the apps you use every day.

Some of our most popular integrations for brand marketers include:

Support for when you need it

Get the support that your team needs to successful launch feedback programs with ease. Here’s how SurveyMonkey can help:

  • We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos available within our robust Help Center for those that want to explore on their own

Brand marketers are among SurveyMonkey users from these world-class brands

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Advice from brand marketing leaders

Here are some common mistakes and best practices on how to avoid them.

Common mistakes

Looking for ways to better understand how your brand is performing? Here are some things to avoid:

Biased questions and survey targeting

Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target audience.

Only tracking your brand

Tracking brand health is important, but you should also keep a pulse on your industry at how your brand stacks up against competitors.

One-and-done feedback

Don’t think of surveys as just a one-off thing. Collect continuous feedback on your brand, competitors, and target audience, so you can measure progress and stay ahead of the competition.

Best practices

Not sure where to start? Check out these tips for building a world-class brand:

Measure and share brand performance with internal teams regularly

Share your knowledge with your broader team to combat assumptions and get better buy-in. By bringing visibility into what the market is saying, you can rally your partners for greater impact.

Recruit targeted participants to generate the needed insights

Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.

Measure and track your brand data over time, then act on it

If your industry is rapidly changing, understanding longitudinal trends will keep your messaging and strategy stay competitive and relevant. But be sure to put your learnings into action through campaigns, messaging, and more.

Resources that brand marketers find helpful

Ultimate Guides

Get a step-by-step playbook for testing names, messages, copy, and more.

Success Stories

Wrike uses research to create fresh ideas and generate ultra-viral content.

Research

Find out why consumers value brands that practice sustainability.

Choose from our most popular plans

Get an individual plan with features that fit your needs, or create a team instead!

Need a survey enterprise-grade solution?

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.

Contact us today

Get access to our market research experts when you don’t have the confidence to do your own research. Our team can help with:

  • Purpose-built solutions for a variety of projects
  • Survey design consultation
  • Language translations
  • Custom analysis and more

Explore our toolkit directory

Access more toolkits for a variety of of roles