Are you a brand leader creating strategy within an ever-changing landscape, filled with fierce competition? It’s never been more important for brand marketing leaders to have the data they need to make informed decisions that actually drive brand growth. The resources within this toolkit can help you uncover the answers you need to be a successful brand marketer.
How do we understand customers and the market, relative to our brand health?
What do we need to inform our full funnel strategy and creative direction?
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Understand who your target market is and how they think about you vs. competitors.See template
Find out how much your potential customers know about your brand.See template
Identify competitive advantages to inform strategy and messaging.See template
Learn which messages resonate most with your ideal customers.See solution
Find out how much value your customers get from your brand and products.See template
Understand how visitors perceive your website and why they visit.See template
SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your brand needs are constantly changing. Our features can help you pivot when you need to:
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Some of our most popular integrations for brand marketers include:
Support for when you need it
Get the support that your team needs to successful launch feedback programs with ease. Here’s how SurveyMonkey can help:
Here are some common mistakes and best practices on how to avoid them.
Looking for ways to better understand how your brand is performing? Here are some things to avoid:
Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target audience.
Tracking brand health is important, but you should also keep a pulse on your industry at how your brand stacks up against competitors.
Don’t think of surveys as just a one-off thing. Collect continuous feedback on your brand, competitors, and target audience, so you can measure progress and stay ahead of the competition.
Not sure where to start? Check out these tips for building a world-class brand:
Share your knowledge with your broader team to combat assumptions and get better buy-in. By bringing visibility into what the market is saying, you can rally your partners for greater impact.
Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.
If your industry is rapidly changing, understanding longitudinal trends will keep your messaging and strategy stay competitive and relevant. But be sure to put your learnings into action through campaigns, messaging, and more.
Get a step-by-step playbook for testing names, messages, copy, and more.
Wrike uses research to create fresh ideas and generate ultra-viral content.
Find out why consumers value brands that practice sustainability.
Get an individual plan with features that fit your needs, or create a team instead!
Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market—securely and at scale.
Get access to our market research experts when you don’t have the confidence to do your own research. Our team can help with:
Access more toolkits for a variety of of roles