Where do you live? What do you do? And how old are you? How healthy are you? Pardon the personal questions, but demographic questions can give you a lot of great information about certain populations. Learn more about customers, clients, and market segments with demographic surveys, and do more to meet the needs of your target audience. Whether you’re developing products, providing health services, understanding public opinion—or even selling cars—knowing more about the demographic makeup of survey respondents can tell you a lot.
SurveyMonkey demographic surveys can provide users in industries across the public and private sectors with relevant information about any target audience. It can also help you segment audiences with different needs based on income, gender, location, and other factors. Here are a few areas where demographic research can make a big difference:
Demographic and psychographic data can help you shape product and service offerings, determine promotions and pricing, and sort customer groups based on needs and interests. Young, single men and women tend to have different interests and more disposable income than married men and women with young families, for example. If yours is a brick-and-mortar establishment, it’s particularly good to get to know your neighbors. If you run your business online, then other demographics will be more important, such as occupation, educational background, and language proficiency. (For more, check out our ultimate guide to DIY market research.)
As you build research projects focused on specific populations, use demographic surveys to confirm that you’ve correctly identified your target audiences. If you need help reaching a certain demographic, SurveyMonkey Audience can help you get the right respondents for your research. Incorporate demographic and psychographic survey questions into your broader research, establishing “control” populations and baseline data. Use relevant demographic data in research proposals and grant applications as well.
Do your patients belong to an ethnic group that has common health issues? What socio-economic factors might impact your patients’ health and well-being? Use demographic questionnaires and health surveys to understand who you are treating in the context of a broader community or environment. If you want to collect sensitive health information, be sure your surveys comply with HIPAA.
Discover the makeup of your school community with demographic questions about gender, income, race, relationship to student, and more. Gain understanding about the educational needs across your school district, and ensure that school programs and funding support all of your students.
Use demographic surveys to better understand how your community works. Is one part of your community older, with many elderly people who may need more ambulance or in-home services? Where do most of your younger families with elementary school-aged children live, and do they have safe bikeways and nearby public parks? Is your church or synagogue meeting the needs of the community that surrounds you? Understand their ethical attitudes versus common norms. Use demographic surveys with anonymized responses for specific neighborhood insights.
Get to know the people who can benefit from your non-profit program the most. Demographics information can help you provide relief for people in areas affected by natural disasters, distribute resources to the underserved, or run programs for families with grave health conditions. Many non-profit programs address the needs of specific demographic populations. Do you understand yours? Is it changing? Aging? Moving? Use demographic surveys from time to time to make sure that your programs align to the evolving needs of those you serve.
Use surveys as a tool for learning more about your customers, clients, employees, or citizens. Start with our survey templates, or create your own. Professional survey methodologists write all of our templates, so you can use them as is. You can also customize templates to fit your needs, or create your own using the certified questions available in our Question Bank.
Here are a few expert-designed demographic survey templates.
You can also use an easy DIY solution like SurveyMonkey Audience to buy responses from the right population, targeted by demographics, geography, and more.