If you’re doing business globally, is it okay to accept a gift from a customer? As a doctor, is it okay to talk about a young adult’s case with their parents? As a teacher, when must you contact the authorities on a student’s behalf?
Whatever attitudes you’re trying to understand, online surveys can help. Start with a template constructed by our experts, or create your own custom survey. SurveyMonkey can help you collect answers and analyze results, too. It’s easy, and you can get started for free.
1. Make responses anonymous. Many people hesitate to offer opinions or feedback sensitive in nature. Consider making responses anonymous—and be sure to let your respondents know that’s the case.
2. Explain the purpose of your survey. Explain the purpose of your survey in a brief introduction. Tell your respondents how you’ll use the information. For example: “We want to know more about the people who will be working with our clients so we can match the right volunteer with the right project.”
3. Make your survey as accessible as possible. Reach as many people as possible for insights on common ethical situations. All of our standard survey designs are accessible (by U.S. Section 508 standards), and you can deliver them online in a variety of ways or by telephone.
4. Pre-test your survey. Pre-test your survey with a few members of your intended audience. You might uncover inconsistencies or unexpected question interpretations.
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Here are some ideas to ensure that respondents will answer your surveys.
If your survey is short and sweet, there's a greater chance that more respondents will complete it.
Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.
With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.