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Know what makes your buyers tick
Use our Usage & Attitudes solution to build winning product and marketing strategies based on purchase habits and motivations.
Take your knowledge of your target consumers to the next level
Identify your top consumer segments, what they care about, how they shop, and the best way to get their attention.
Measure market sizing
Know which consumer segments are using your product most frequently, and where there is untapped potential.
Uncover usage occasions
Understand the context around how and when people are using your products to make your campaigns hyper-relevant.
Identify new opportunities
Expand your business by measuring overlapping usage and preferences among your target buyers.
SurveyMonkey Usage & Attitudes features
Key Driver Analysis
Know what drives product purchase decisions
Choose a desired outcome metric, like purchase intent. Our model will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.
Guided methodology
Take the guesswork out of study design with our question bank, tailored for U&A research. Add demographic, psychographic, behavioral, and usage questions.
Global panel
Reach consumers all over the world with integrated panels accessing 175M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.
AI-Powered Insights
Quickly make sense of your results with built-in analysis tools like AI-Powered Insights that instantly recommend segments, crosstab reports, and multiple export formats.
Services
Get expert help with your usage & attitudes study
Take advantage of our flexible engagement model, and get help from our market research experts. Services include:
- Survey design consultation
- Translations
- Custom analysis and reporting
- and more
“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”
Daniel Scharff
Director of Strategy, Analytics & Insights, JUST Inc.
Leading brands use SurveyMonkey for market research
Ready to get started?
We can help accelerate your usage & attitudes study. Contact us to:
- Walk through a full product demo
- Get help from our research experts
- Scope a custom project
