Make better decisions on products, marketing, and employee benefits with our MaxDiff Analysis solution.

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List of features for a product

Build new products and enhance existing ones by learning what features your customers actually want.

Screenshot of SurveyMonkey concept testing solution comparing two different products

Pinpoint the ad messaging and packaging that customers care about most before you launch your next campaign.

Screenshot of survey question asking a user how satisfied they are with their company's benefits and total rewards

Get actionable insights on what employees really value when it comes to benefits, perks, and total rewards.

With our intuitive platform, backed by expert survey methodology, anyone can perform MaxDiff studies—even if you’re not an expert.

Screenshot of SurveyMonkey MaxDiff solution with bar graph analysis
Screenshot of SurveyMonkey Audience Panel solution that shows targeting options, including age, gender, income, country

Tap into trusted insights from 175M+ people in 130+ countries. We automatically clean data, remove outlier responses, and provide you with the most reliable insights.

MaxDiff questions are short and easy to answer, creating a low-effort respondent experience that can yield powerful results.

Screenshot of SurveyMonkey survey creation screen that shows a user adding a new question

Create a list of attributes for people to evaluate based on their personal preferences.

See rank-ordered results showing what people said was most and least important.

Invest in strategies that’ll drive growth and deliver exactly what people want and need.

Screenshot of SurveyMonkey Concept Testing solution

Smiling woman holding two variations of a speaker, with a question above her asking which product the user prefers

Screenshot of SurveyMonkey Idea Screening solution

Woman looking focused while sitting and working on a laptop