Packaging Testing

Know which packaging design will stand out, capture attention, and drive sales before you invest in production.

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per study*

Create your study for free. Pay only when you're ready to collect responses.

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*Survey your own contacts at no extra charge, or buy targeted responses from our global panel. Get an estimated cost.

Scorecard card showing results of hand soap packaging test, where 3 options are featured, with option B scoring well overall with women age 34-65

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Scorecard card showing results of dish soap packaging test, where 3 options are featured, with option C scoring well in overall appeal, uniqueness, and quality

Visualize shelf-ready winners faster

Instantly see which package concepts resonate most across attributes and against industry benchmarks. Apply filters to see results for specific demographic segments.

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Targeting criteria selections where country is USA, age range is 30-70, gender is female, and income is 0-90k

Target the right people in hours

Survey your own contacts at no additional charge, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available—get an estimated cost.

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Chart showing key drivers to purchase intent, where overall appeal and eye-catching score as highest and most important

Pinpoint what makes a packaging design sell more

See which packaging design idea scores higher on attributes like purchase intent, quality, or visual appeal. Use those drivers to choose the strongest packaging variation or refine your shortlist.

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Instantly surface insights you might otherwise miss

Eliminate time-consuming manual analysis. Get an at-a-glance view of the groups that responded well to your package concepts.

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Scorecard shown in Powerpoint presentation format

Fast-track stakeholder buy-in

Export to CSV, Excel, or SPSS for custom analysis, or download a polished and editable PowerPoint presentation.

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How Packaging Testing works

Screenshots for steps for packaging testing - add stimuli, select attributes, add up to 5 benchmarks

➊

Upload your designs and pick what to measure
Upload up to 10 package concepts (PNG or JPG). Our guided setup helps you build a study using proven monadic methodology in minutes. Add your own custom questions before and after the packaging review to get more in-depth feedback.

➋

Get rich consumer feedback in as little as 1 hour
You can survey your own contacts, or reach our global panel of 335M+ respondents. Choose your audience size and targeting criteria, and only pay for the responses you need. No subscription, no long-term commitment.

➌

Instantly spot top-performing package concepts
As responses come in, the Packaging Testing solution automatically generates scorecards, statistical significance testing, AI-powered insights, and exportable reports, so you can make the call with confidence.

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Monadic testing methodology

Packaging Testing uses monadic testing, an industry-proven research method that shows each respondent one package concept at a time. That means people react to each concept on its own merits, without comparison bias.

Eliminate bias

Respondents see a single packaging design in isolation so their feedback isn't skewed by comparisons.

Capture a clearer signal

Measure how each option performs across attributes like purchase intent, quality, or visual appeal.

Person looking at a survey question on their phone, asking them questions about how a package looks

What it's built for

Validate packaging designs before launch so you go to market with the one that stands out.

Food and beverage

• New snack or drink packaging
• Sustainability-forward packaging redesigns
• Seasonal or limited-edition labels

Beauty and personal care

• Skincare and cosmetics packaging
• Premium product packaging
• Unboxing experience concepts

Household and home goods

• Cleaning products
• Home organization and storage products
• Sustainable or refillable format testing

Retail and e-commerce

• Private label packaging development
• In-store shelf standout testing
• E-commerce packaging images

Consumer packaged goods

• New product packaging launches
• Line extensions
• Shelf refresh and rebranding projects

Pet care

• New pet food or treat packaging
• Premium and specialty brand redesigns
• Sustainable or eco-friendly format testing

“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market, and here’s the data behind it.’”

Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura

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*Targeted responses sold separately

Frequently asked questions

How does your Packaging Testing solution work?
How much does the Packaging Testing solution cost?
Do I need to be a market researcher to use the Packaging Testing solution?
What can you test with the Packaging Testing solution?
- Package designs and formats
- Package labels
- Unboxing experience designs
How long does it take to get results?
How many packaging designs can I test at once?
How do you ensure the responses are high quality?
Our powerful data quality controls ensure reliable respondent data at scale—so you know your results are accurate.
- Recruitment of proprietary, trusted partners
- AI-powered bot and fraud detection
- Regular panel calibration studies and updates to panel and respondent profiles ensure quality responses
- Double opt-in system, panelist satisfaction monitoring, and limited survey invitations to reduce professional survey taking
- Data cleaning for accurate and actionable results
What is the difference between comparative testing and monadic testing?
Comparative testing forces respondents to review all packaging designs side by side and choose their favorite. The drawback is respondents are focused on the comparison, not the concept. Results come back as a series of charts that show relative preference that can’t be compared to industry benchmarks.
Monadic testing has respondents evaluate one packaging design at a time, mimicking how a consumer would encounter your packaging. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.
What is the difference between the Packaging Testing and Idea Screening solutions?
Packaging Testing uses a monadic testing methodology where each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology where each respondent evaluates multiple concepts in sequence.
Choose Packaging Testing when you:
- Have 10 or fewer packaging concepts, and they’re well-baked
- Need more in-depth feedback (more attributes, more open-ended feedback)
- Want more rigorous results (no order bias, reduced survey fatigue)
- Have broader audience targeting that allows for a larger sample size
Choose Idea Screening when you:
- Need to narrow down more than 10 packaging concepts
- Are earlier in the packaging development process (rough sketches and early concept directions)
- Are okay with directional results given respondents will respond to multiple concepts which introduces order bias
- Have more niche targeting where only a smaller sample size would be feasible

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