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Uncover what your target audience will pay for your product. Determine the ideal price point using industry-proven Van Westendorp methodology.

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Screenshot of a line chart with intersecting lines and "Optimal price point" marker

Our analysis features leverage high-quality data from relevant target audiences, making it easy to see a winning price range in hours, not months.

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Use guided methodology and in-product best practices to get specific insights from your target customers and set the right price for existing products or services.

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Optimize pricing based on various niche target audiences. Easily see their willingness to pay with easy-to-read, automated data visualizations.

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Van Westendorp methodology

Van Westendorp Price Sensitivity Meter is the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service—and crucially, how much they are willing to pay for a specific product.

This method helps you assess a range of prices at once—saving time, while quickly providing actionable insights.

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Our intuitive and expert-methodology-backed solution enables anyone to perform pricing research, without being limited by pricing expertise.

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Gain access to trusted data from 175M+ people in 130+ countries. Data is automatically cleaned and outlier responses are removed leaving you with only the most reliable insights.

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In-product guidance and best practices ensure confidence in every setup decision, while also providing suggestions for analyzing and sharing insights.


Our flexible engagement model gives you the ability to quickly and easily run a study yourself or leverage our team of experts to design, field, and analyze your price optimization study. Our team can provide you with:

  • Survey design and programming
  • Customized multi-methodology research design
  • Multi-country and multi-currency projects
  • Getting insights from your own buyers
  • Survey translations
  • And more
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“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!”

Devin Owen, CEO, Savviest, Inc.

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We can help you accelerate your price optimizations study. Contact us to:

  • Walk through a full product demo
  • Get help from our research experts
  • Scope a custom project
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