Learn how to use marketing surveys to gather insights from customers and inform your marketing strategies.
Understanding what motivates your target audience is a challenge every marketing professional encounters. Whether launching a new business or managing an established brand, incorporating surveys into your marketing campaigns can be highly beneficial.
Marketing surveys are one of the most efficient and effective market research methods. With marketing surveys, you can gather valuable information about your target audience's demographics, opinions, and motivations. Use customer data from online surveys to guide your marketing strategies and drive business growth.
In this article, we’ll explain the different types of marketing surveys and how they can be used to craft better marketing strategies.
Marketing surveys are a powerful tool for gathering data and actionable insights from customers and prospects, enabling you to better engage your audience. These surveys are often online, making them easy to send to customers via email or SMS.
There are several types of marketing surveys designed to gather information from different audiences.
The format and question types you select for a marketing survey determine the data you can collect—quantitative and qualitative. Together, these insights can inform your strategies for reaching more customers.
Marketing surveys are essential for conducting market research. They can gather consumer data to inform product development, marketing strategies, ad campaign development, and more.
The top benefits of using marketing surveys include:
Needless to say, there are plenty of reasons to consider implementing these surveys into your marketing plans.
Marketing surveys can be utilized in any industry to gain deeper insights into the customer experience or to access market research panels for competitive intelligence on your target market. While different types of marketing surveys often overlap, here are the four most popular types, along with examples.
General market research surveys empower businesses to make strategic decisions by providing precise data on customers, trends, and competitors. Read our Ultimate Guide to Market Research for more in-depth information on market research.
You can perform market research with surveys to:
You can also use general market research and polling surveys to understand more about your target market with questions like:
Product development transforms an idea into a tangible product by evaluating its feasibility, marketability, and potential performance in the marketplace.
You can use product development surveys to collect feedback and gather proof points on the following:
Fortunately, you can customize our product development survey templates to determine which products or services will most likely succeed with your target market.
Brand tracking surveys help measure and improve your brand’s perception by tracking changes in how consumers view different brands on the market. To build a stronger and better-received brand, you can utilize these survey types:
Our Brand Tracking Survey Template offers expertly crafted survey questions such as:
You can use surveys to help your content marketing efforts reach the right target audience. From planning an editorial calendar to finding messaging that moves the needle, content marketing surveys allow you to glean valuable insights.
The following content marketing surveys all play a role in making content shine:
SurveyMonkey makes it easy to gather information from your target audience about what they want to see in your upcoming content marketing.
Ask questions like these with our Content Strategy Survey Template to guide your content planning:
The following survey best practices ensure that you gather reliable data and that your analysis is accurate.
Improvement requires actively seeking feedback and iterating based on the results. This is why transforming surveys into a marketing feedback system is crucial.
Here is some helpful advice on turning surveys into a marketing feedback system:
Continuously using surveys can help you make targeted improvements that impact brand awareness and customer loyalty while driving sales for your business. See the difference implementing surveys into your marketing process can make.
Ready to find out what your customers want? Sign up for SurveyMonkey to start creating your own surveys, or begin with one of our expert-written marketing survey templates:
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Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI.
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