Market Research Survey Templates

Get the information you need to make better decisions about your products and services

Create a Survey Today

It’s never too late to get valuable information.

Before, during, and after your product or service launch, market research is invaluable to get the insights you need to create and improve what you offer. Whether you’re hoping to measure brand awareness, test a product/concept, or understand your target market better, we have a variety of market research survey templates you can customize to your industry. Whatever your occupation, send out a market research survey and you’ll be on your way to developing a business that attracts and satisfies your target market.

How to Use Market Research Templates

Choose one of our ready-made templates, or customize one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.

Product and service development

You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” Our Product Testing Survey Template can help you get started.

Demographics

Age, gender, and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you understand your target market, you’re in a great position to better understand their needs, and you’ll be able to make better business decisions. There are a variety of different demographic questions you can ask. To help you brainstorm, check out the questions from our U.S. Demographics Survey Template.

Brand tracking

Your brand is constantly evolving. Find out how consumers perceive it over time to identify what influences it. You can also measure your brand against competitors to see where you stand in the market. We’ve got several survey templates you can use, including ones on brand loyalty and brand awareness.

Consumer behavior

Keeping your pulse on your target market helps you understand and prioritize your organization’s needs. Are attitudes shifting? Do behaviors seem to be changing? By finding the answer to these questions and taking action, you’ll be in a position to better attract and retain consumers over time.

Industry insights

Get detailed information about your target market’s industry and business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.

3 Tips for Better Market Research Questionnaires

1. Survey outside of your customers

Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you’ll want to collect opinions from your entire target market.

2. Start general…

Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.

3. …Then get specific

Get consumer feedback on your particular line of work, products, and services. Ask about competing products, alternate services, or specific ways you can improve.

You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.

Samples of Market Research Templates

Below is a list of our expert-certified survey templates broken down by 3 of our top use cases: Concept testing, brand research, and customer profiling. Keep in mind that you can always customize the questions to better fit your needs.

Concept Testing:

Product Testing Survey Template

Is your product ready to go live? Before you make it available to the public, see how your target market feels about it with this 10-question survey. The feedback will help you identify the right improvements to make on-time.
Preview Template

Ad Testing Survey Template

Take the guesswork out of your advertising efforts. This 8-question survey will help you understand how your target audience perceives your ad before you take it public.
Preview Template

Name Testing Survey Template

Landing on the right name for your company or product can prove challenging. Hear what consumers have to say as you consider different options.
Preview Template

Logo Testing Survey Template

Before you take a logo to market, you’ll want to see how it resonates with your target audience. Use this template for testing any and every option.
Preview Template

Messaging/Claims Testing Survey Template

Know how consumers will react to your messaging in advance These questions can help you evaluate and verify your claims’ value propositions.
Preview Template

Package Testing Survey Template

Finding the right packaging for your products is more complicated than you might think. You’ll want to consider its visual appeal, uniqueness, and quality. Use this template to evaluate your products’ packaging.
Preview Template

Price Testing Survey Template

Find out if consumers in your target market are price sensitive with this 6-question survey. You’ll also learn whether or not they’re satisfied with the value of products in your category.
Preview Template

Brand Research:

Brand Awareness Survey Template

Find out about your brand’s level of awareness with this 10-question survey. You’ll learn how people discover your brand as well as perceive it.
Preview Template

Brand Conversion Survey Template

See how consumers evaluate your brand compared to others in your market. Our template will also help you learn what drives people toward a particular brand.
Preview Template

Brand Personality Survey Template

How does your brand make people feel? And how do people distinguish your brand from competitors? Get some answers using this template.
Preview Template

Brand Performance Survey Template

Design, quality, and price are key purchasing drivers for consumers. Find out which of these factors are more important for your target market.
Preview Template

Customer Profiling:

Typical Customer Analysis Survey Template

Use this quick, 5-question survey to learn more about your customers; including the types of consumers they target, the competitive nature of their market, and their level of repeat business.
Preview Template

Typical Customer Demographics Survey Template

Understanding who your customers are requires a holistic approach. You’ll need to consider their age, gender, level of education among other things. This 10-question survey will help you learn more about your customers.
Preview Template

Employment Survey Template

Are your respondents employed? And if they are, what’s their current occupation? Use this survey template to answer both of these questions.
Preview Template

Firmographics Survey Template

Get to know the types of companies your respondents work at as well as their specific roles in them using this 10-question survey.
Preview Template

Target Market Analysis Survey Template

Get to know your client’s target market using this 10-question survey. It includes questions about the types of customers they’re after, the level of market competitiveness, and the possibility of repeat business.
Preview Template

Target Market Demographics Survey Template

Pinpoint the characteristics of your target market using this survey. You’ll find out about their age, gender, where they live, among other things.
Preview Template

Other:

Shopper Insights Survey Template

Learn how consumers find out about a business in your category and go about making a purchasing decision with this 9-question survey.
Preview Template

Consumer Behavior Survey Template

Learn about consumers’ awareness, consideration, and purchasing stages with this comprehensive 17-question survey template.
Preview Template

Path to Purchase Survey Template

Find out your target market’s awareness of different brands, which they prefer, and what ultimately influences their purchasing decisions.
Preview Template

 

You may also like:

Customer Satisfaction Surveys

Want to know what your customers are saying about you? Customer satisfaction surveys can help you find out what people think of your company, get feedback on customer service, and more.

Visit Page

Employee Surveys

When you listen to your employees, you can make decisions that build a happier workplace. Want to measure performance? Engage or motivate your employees? Employee surveys can help.

Visit Page

Event Surveys

Organizing an event is tough work. Who’s coming? What’s their schedule? Event surveys can give you a clearer picture. When you’re done, get post-event feedback to improve for next time.

Visit Page

3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

Unlimited surveys

Send as many surveys and quizzes as you want—even with free plans.

Fast answers

Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.