Marketing Research Survey Templates

Get the information you need to make better decisions about your products and services.

Market Research Survey Templates Illustration

It’s never too late to get valuable information. Before, during, and after your product or service launch, marketing research is invaluable to get the insights you need to create and improve what you offer to your customers. From hair salons to real estate professionals to dermatologists, we’ve got specific questionnaire templates you can send out within minutes. We also have a variety of general market survey samples you can customize to your industry. Whatever your occupation, send out a marketing poll and you’ll be on your way to developing a business that satisfies and delights your customers and clientele.

How to Use Market Research Template Examples

Choose one of our ready-made templates, or customize one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.

  • Customer satisfaction. How satisfied are your customers? What could you being doing better? Find out with a market feedback survey designed to learn about consumers’ experiences. Questions like, “What do you like most about our new product?” and, “How likely are you to recommend your real estate agent to others?” will help you determine gaps in your products and services.
  • Product and service development. You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” and you’ll be on your way to delighting your customers.
  • Demographics. Age, gender, and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you know who your customers are, you’re in a great position to better understand their needs, and you’ll be able to make better business decisions. Ask general questions like, “Which of the following categories best describes your typical customer's employment status?” or, “How old is your typical customer?” and gain valuable demographic information.
  • Industry-specific surveys. Get detailed information about your industry or business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.

Market Survey Samples

3 Tips for Better Market Research Questionnaires

  1. Survey outside of your customers. Getting consumer satisfaction feedback from your current customers is valuable. But in order to expand your audience, you’ll want opinions from those outside of your customer base. Try finding different people to poll, and you may find a new target market you hadn’t considered.
  2. Start general… Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll how to market (and how not to market) to them.
  3. …Then get specific. Get customer feedback on your particular line of work, products, and services. Ask about competing products, alternate services, or specific ways you can improve.

You don't have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey we're always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.

Looking for More Survey Templates and Survey Questions?

Why Do 15+ Million People Use SurveyMonkey?

  • Free
    Send an unlimited number of surveys and polls with our FREE plan.
  • Easy to Use
    Create and monitor your survey directly over the Internet — we've made it easy to get started, learn & use.
  • Intuitive Design
    There's no need to be a programmer or engineer — if you can check email or use Facebook, then you can use SurveyMonkey.
  • Real Time Results
    You can view your data as it comes in, keeping it to yourself or allowing others to see it.
  • Trustworthy & Experienced
    SurveyMonkey has helped over 15 million satisfied customers gather information online.
  • Expands with Your Needs
    SurveyMonkey PRO plans enhance your ability to gather & interpret information with advanced analytics and more.