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Leverage your design expertise to create products that people love

Get tools to help you design better customer experiences and build high-performing design teams.

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Great design solutions solve problems for customers, impact the business, and are generated by talented employees who are proud of the work they do. The resources within this Designer Toolkit can help you deliver for your customers—and your greater design team.

Steps to designing a delightful customer experience

  1. Find out what your customers really think by gathering feedback with a survey. Understand what they enjoy about the experiences you provide them.
  2. Quantify your customer pain points to help prioritize the most important problems to solve.
  3. After understanding your customer pain points, develop a plan to solve their biggest challenge first.

Do all this and more with effective survey tools that help your team develop engaging designs that your customers come to love and trust.

Build a high-performing and engaged design team

  1. Run a quarterly tracking survey that is related to issues that you are trying to measure, such as employee Net Promoter Ⓡ Score (NPS).
  2. Formulate questions that yield honest answers from your design team, so that acting on feedback can deliver the most impact.
  3. Gather feedback and follow up with participants. Showcase the data you found and create a plan of action to address issues.

Tracking surveys can help you understand the dynamics of the team and how challenges are changing over time.

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Logo testing

See how your logo resonates with your target market.

See template

Ad testing

Find out if your ad designs influence purchase intent.

See template

Customer experience (CX)

Track your performance across key customer touch points.

See template

Product testing

Verify whether your customers or target market actually like your product.

See template

Work environment feedback

Understand how your team feels about their work environment.

See template

Website feedback

Understand how visitors perceive your website and why they visit.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, it’s the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Design is constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees, and peers.

Some of our most popular integrations for designers include:

Support for when you need it

Get the support that your team needs to launch feedback programs.

Here’s how SurveyMonkey can help:

  • We have an amazing support team - filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it - with phone, email, and live chat options for getting in touch
  • Tutorials and video demos, available within our robust Help Center for those that want to explore on their own

Design leaders are among SurveyMonkey users from these world-class brands

Sephora logo

Advice from design leaders that value feedback

Here are some common mistakes and best practices on how to avoid them.

Common mistakes

Looking for ways to improve your product design or motivate designers on your team? Here are some things you can avoid:

Over reliance on customers’ self-reported data

Make sure that you’re gathering user research and customer feedback proactively and frequently.

Asking leading questions

Questions that are subjective will lead to incorrect or bias responses.

Researching the wrong audience

Get feedback from the correct audience for product strategy and design decisions.

Best practices

Want to know how other design leaders are approaching common challenges? Check out these tips:

Bring data to the table

Ground conversations in data. It’s a way to quantify and understand the customer experience.

Deploy desirability studies

Understand how customers respond to product features and design.

Really understand team culture

A quarterly tracking survey can provide specific, actionable data sets for improving team culture.

Resources that design professionals find helpful

Ultimate Guides

Use our expert advice to build a customer feedback program.

Success Stories

How a design agency uses curiosity to power great product innovation.


5 best practices for using surveys to design a UX program.

Choose a plan that works for you

Get an individual plan with features that you need, or create a team instead!

Need a survey enterprise-grade solution?

Momentive, the maker of SurveyMonkey, empowers organizations to gain insights from customers, employees, and the market.

Contact us today

Learn more about Momentive Solutions and schedule a demo.

Momentive offers AI-powered solutions to help you reshape your customer experience, your product, and your industry:

  • Concept Testing
  • Industry Tracking
  • Customer Satisfaction
  • Employee Engagement and Retention

Explore our toolkit directory

Access more toolkits for a variety of of roles

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.