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Online quizzes are a fantastic way of educating your audience, testing people’s knowledge, conducting market research, and even just having fun. As a highly flexible format with varying question types, you can make an online quiz that fulfills any role you need.

But to ensure a high competition rate and get the data you need, your quiz should be engaging. Let’s explore how to make a quiz online, touching on 10 steps to success.

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Thanks to the range of tools we have at our disposal, making a quiz online is easier than ever before. However, even if making and distributing the quiz is easy, that doesn’t mean writing the content will be a breeze.

When planning your content, outlining the quiz's objectives, and determining what data you want to collect, there are many moving parts to consider. To simplify the process of making a quiz online, follow these ten steps.

The first step toward creating a quiz is to decide what you want to measure or learn from it. Are you creating a quiz to test your employees’ knowledge or an engaging trivia game for your customers? 

Understanding what you want the outcome of your quiz to be will help determine your objectives and the structure of your quiz. Here are a few learning objectives and goals a quiz creator might have:

  • Teach new knowledge to your respondents: If you want to help test an employee’s knowledge, you can use a quiz to quickly get a quantifiable metric of how much they have learned. This approach is especially useful after employee training modules to measure progress in online learning.
  • Assess critical thinking: In employee onboarding exercises, you can use quizzes to understand an employee’s current knowledge or preferences.
  • Promote self-assessment: You can also use quizzes to allow employees to self-assess their work. Self-assessment quizzes help employees stay on track to achieve their professional goals.

Clear objectives give you the foundation to accurately determine which type of quiz and what sort of questions will work best.

After setting your objectives, it’s time to outline the content that you will use in the quiz. First of all, you should select a general topic. The topic will help you think of related questions to populate your quiz. 

Secondly, you should consider the subtopics you will cover in the quiz. Including subtopics help make your quiz well-rounded and cover as much as possible. By understanding the goal of your quiz and the subtopic, you can create questions more easily.

For example, if you want to test your employees’ knowledge on workplace safety, you might ask the following questions in a quiz:

  • What personal protective equipment (PPE) should I wear according to the (Company) safety regulations?
  • What steps should I take in the event of a fire emergency?
  • Where should workers go in the event of a fire?

These questions will help you determine if an employee understands your safety regulations. You could then ask employees with low scores to repeat their safety training module.

Quizzes should be fun, interactive, and useful. In order to get the most from your quizzes, you should use a variety of question types. Incorporating a range of questions will help keep respondents interested in your content, increasing competition rates and engagement.

Here are some quiz question types you can use:

  • Multiple choice: Multiple choice quiz questions give a small selection of potential answers. Users can choose from the group, selecting one or many answers depending on the question’s requirements.
  • Matching: Respondents have to match two columns of questions and answers. They can drag and drop answers to their questions or draw a line between them.
  • True or false: Users will read through a statement and then choose true or false depending on what they believe to be the correct response.
  • Fill-in-the-blank: This quiz question format asks users to select from a pool of answers or fill in their answers to complete a sentence.
  • Image-based: Image-based quizzes use graphs, photos, or other images and ask questions related to their content.

Each quiz format offers a new way of interacting and engaging with a quiz. A good variety of quiz question types will help to improve engagement while also catering to d