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How will consumers and companies respond to an economic downturn? Explore the research to find out, or ask your own questions now.

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In an economic crisis, insights can be the keys to survival. In fact, according to our Times of Crisis study*, business leaders say they will do more research in a downturn.

How will you create a map for success in 2023? Keep reading to get 6 key insights from our research that will shed light on consumer plans and market shifts.

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54% of consumers are very likely to swtich to a lower-cost generic product from a brand-name product

Stay on top of your target market’s shopping patterns and changes in purchase habits with our Shopper insights template.

Understand the path consumers take with your offering; from consideration to purchase and everyday use.

40% of consumers plan to stop using food delivery services
52% of women and 37% of men plan to eat at restaurants less often

Understand your best customer fit by age, gender, income bracket and more. Know how your target market uses products in your category.

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62% of leaders will prioritize optimizing existing products and services during a downturn vs. launching something new

Find out if your customers or target market actually like your product. Understand purchase intent.

65% of business leaders will gather fresh insights on their market and customers during a crisis

Understand if your product or service is meeting your customer expectations and how you can improve.

Almost half of business leaders say they conduct MORE research during a time of crisis

Stay on top of how your brand performs in the market with an ongoing study.

Collect feedback and gather insights from your customers, employees, and products to help you plan for the future shift in the economy. Explore all 150+ expert-written survey templates.

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New research on how consumers and business leaders will prepare for an unpredictable economic future.

*July 2022 Momentive studies of 1,411 adult consumers and 410 business leaders in the US. Data collected overnight.