How to transform feedback into action

SESSION 1

11:25 am - 11:55 am PST / GMT

Join us in a discussion with a panel of insights professionals and thought leaders in the market research community to explore the evolving role of insights in organizations. We’ll dive into challenges facing insights teams today, how technology & access to data are transforming the role and stakeholders, and how other data-driven functions fit into the insights world. We’ll cap it off with a summary of skills people need to learn to keep up with the changing Insights landscape.

Speakers:
Morgan Molnar (Moderator), Director of Product Marketing, Market Research Solutions
SurveyMonkey

Jake Pryszlak “The Research Geek,” Award-winning market researcher, blogger and speaker

Jamin Brazil, Host, Happy Market Research podcast; Founder, HubUX

Pepper Miller, President, The Hunter-Miller Group; Recognized Black-American Market Researcher

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SESSION 2

12:00 pm - 12:30 pm PST / GMT

Innovating for customers is what separates industry leaders from industry laggards. Tune in to hear how these disruptors are entering new markets, tapping into emerging consumer trends, and using agile market research as their secret weapon to turn consumer insights into winning strategies.

Speakers:
Daniel Scharff, Director, Strategy & Analytics
JUST

Chuck Liu, Head of User Research
Chime

Kaitlyn Holstine, Account Manager, Market Research Solutions
SurveyMonkey

SESSION 3

On demand

There’s no shortage of good ideas but which ones will really move the needle? Find out how to collect the exact data you need (from the exact people you need to talk to) early and often. Learn about SurveyMonkey’s NEW Expert Solutions that combine our built-in concept and creative testing methodology, high-quality targeted responses, and presentation-ready insights.

Speakers:
Morgan Molnar, Director of Product Marketing, Market Research Solutions
SurveyMonkey

Adam Di Tota, Sr Product Manager, Market Research Solutions
SurveyMonkey

SESSION 1

11:25 am - 12:25 pm PST / GMT

Company culture used to be a “nice to have,” but in today’s competitve job market, it’s the only way to attract and retain talent–and drive company success. We’re sharing findings from our latest HR research so you can learn how to partner with employees and build the kind of culture that people want to join.

Speakers:
Fidelma Butler, VP, Talent & Organization Development
Zendesk

Andy Pittman, VP of Talent Strategy
Mailchimp

Suzie Rogers, Director of HR
SurveyMonkey

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SESSION 2

12:30 pm - 1:00 pm PST / GMT

Feedback is the most valuable when you can act on it. HR professionals are in the unique position to demonstrate how to do it right—by showing employees firsthand that you're not collecting feedback just for the sake of it. Join Jonathan Estes from LG Electronics, North America as he shares how investing in and acting on sentiment throughout the employee lifecycle can make a big impact to your organization.

Speakers:
Jonathan Estes, Talent Development Operations
LG Electronics USA

Megan Donaldson, Manager, Customer Advocacy
SurveyMonkey

SESSION 3

On demand

In this session, Industry Analyst Josh Bersin, uncovers challenges of the work environment and why feedback has become so important. You’ll learn how to get a better understanding of your employees’ wants and needs—and how you can start taking action today.

Speaker:
Josh Bersin, Global Industry Analyst and Dean
Josh Bersin Academy

SESSION 1

11:25 am - 11:55 am PST / GMT

In this session, HubSpot CMO Kipp Bodnar and SurveyMonkey CMO Leela Srinivasan examine the role of feedback in shaping and scaling an inbound marketing program, building a world-class marketing team, and pivoting your marketing mix to drive demand in times of uncertainty.

Speakers:
Kipp Bodnar, CMO
HubSpot

Leela Srinivasan, CMO
SurveyMonkey

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SESSION 2

12:00 pm - 12:30 pm PST / GMT

Authentic customer stories are powerful sales assets and much needed fuel for marketing campaigns, but how do you successfully engage strategic customers to participate and share their stories? In this session, Google Cloud’s Director of Global Customer Programs Cynthia Hester will share how she activates, empowers, and partners with her customer advocates to stand up and tell their authentic stories and experiences.

Speakers:
Cynthia Hester, Director of Global Customer Programs
Google Cloud

Danielle Peotter, Director of Customer Success
SurveyMonkey

SESSION 3

On demand

Unlock new growth for your business by focusing on the one thing that hasn't changed in thousands of years: people. This session offers practical tips and real examples from some of today's best marketers so you can make better marketing decisions, launch new campaigns with confidence, and leverage the voice of your customers and superfans to drive more sales for your business.

Speakers:
Dave Gerhardt, CMO
Privy

Jack Foster, Sr Director, Demand Generation
SurveyMonkey

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SESSION 4

On demand

Since its founding, Intercom has been a major proponent of the Jobs to Be Done framework as a way to understand customer needs. However, as they scaled to over $150m in ARR they realized that alone wasn’t enough. Intercom has recently extended its customer research beyond JTBD to focus on value-based segmentation that addresses the differentiated buying behavior across its customers. In this session, Intercom’s SVP of Marketing, Shane Murphy-Reuter will discuss Intercom’s journey to discover its unique value-based buyer personas and how these personas have improved customer segmentation as the company continues to scale and move upmarket.

Speaker:
Shane Murphy-Reuter, SVP of Marketing
Intercom

SESSION 1

11:25 am - 11:55 am PST / GMT

As an IT professional, how do you engage your campus stakeholders when making purchase decisions? Join us for this session and learn how Eastern Washington University leverages feedback from their campus at each decision making turnpoint, and walk away with tips on how to pool together funding, make a joint license purchase, and ask the right questions around purchase decisions, to satisfy campus needs.

Speakers:
Brad Christ, Associate Vice President for Information Technology & CIO
Eastern Washington University

Nichole Vine, Sr Content Marketing Manager
SurveyMonkey

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SESSION 2

12:00 pm - 12:30 pm PST / GMT

The global health crisis has forced colleges and universities to shift academic operations into a remote environment. That means adjusting quickly to a “new normal” while keeping learning on track. We asked over 1000 students how faculty and staff can best support them in an online learning environment. Join us for this session as we share and discuss the results of this research.

Speakers:
Erin Pinkus, Sr. Research Scientist
SurveyMonkey

Nichole Vine, Sr. Content Marketing Manager
SurveyMonkey

SESSION 3

On demand

Surveys are an incredibly useful way to gather insights about student experience, course effectiveness, diversity and inclusion, and more.

But in an age where students receive more emails, notifications, and requests for time than ever, surveys can often go unnoticed and unanswered.

In this session, learn about the tools and tactics Madison Area Technical College uses to overcome these challenges and achieve high response quotas.

Speakers:
Dr. Robin Nickel, Director of Academic Assessment
Madison Area Technical College

Erin Pinkus, Sr Research Scientist
SurveyMonkey

Nichole Vine (Moderator), Sr Content Marketing Manager
SurveyMonkey