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Plans & Pricing

Get the context you need to make better decisions

Use SurveyMonkey Benchmarks to see where you stand compared to a global audience or others in your industry.

Comparing 3 data sets in a graph

Get a deeper understanding of your data

SurveyMonkey offers benchmarks as an easy way to compare survey results within key categories such as customer satisfaction, employee engagement, and more.

  1. Easily interpret your survey results
  2. Assess performance metrics accurately
  3. Identify best practices in your industry
  4. Keep tabs on your competition
  5. Set strategic goals for your organization

How SurveyMonkey Benchmarks work

When SurveyMonkey customers use our expert-certified survey templates and questions from our Question Bank, our platform anonymizes and aggregates the responses to each question, creating benchmarks to compare your results against.

To make sure our benchmarks are meaningful and relevant, we’ll only publish them for a given question if it meets the following:

  • We’ve received responses from 30+ organizations 
  • The response data is refreshed quarterly
  • Any expert-certified questions remain unaltered
  • Organizations haven’t opted out of benchmarks
  • The question isn’t open-ended or a comment/text box

Benchmark data is available for select Question Bank questions in English only.

See our Privacy Policy for questions on how we handle personal information and data.


What’s the difference between SurveyMonkey’s different types of benchmarks?

Global Benchmarks

Give your survey results additional context by comparing them to the global average. 

If you use questions from our Question Bank or a benchmarkable survey, our free Global Benchmarks will appear next to your survey results.

Industry Benchmarks

Compare your survey results against benchmarks in industries like Technology, Professional Services, Education, and more. 

Pricing is based on the type of surveys you create and how you want to segment competitive data (e.g., by industry).

Some paid plans offer one industry benchmark for free.

Try one of our benchmarkable surveys

Make your customers happy

After you use our customer satisfaction template, see how your results stack up against your biggest competitors. 

The insights you gain will help you target your improvements—and keep customers loyal to your brand.

Why is benchmarking important?
Learn why benchmarks are necessary for setting goals.
Read more

Find out where you stand