Navigate to: Market knowledge | Product innovation | Brand & creative development
Market knowledge solutions
Consumer Segmentation
Understand the demographic and behavioral traits of your top buyer segments.
Usage & Attitudes
Learn about consumer preferences, habits, and purchase behaviors.
Product innovation solutions
Idea Screening
Quickly test and prioritize early-stage product or creative ideas with your target audience.
Feature Importance (MaxDiff)
Understand which product features influence decisions and satisfaction.
Price Optimization (Van Westendorp)
Find the optimal price point and range for your product or service.
Brand & creative development solutions
Message & Claims Testing
Get feedback on messages, taglines, product copy, and more.
Logo Design Testing
Uncover the optimal logo design for your brand or products.
Global panel
Reach your target audience
Collect quality responses from consumers or business professionals in minutes with our integrated Audience panel.
- 175M+ people
- 130+ countries
- 50+ profiled attributes
- Custom screening
Services
Market research services
Get help from our market research experts and dedicated account managers, with our flexible engagement model. Services include:
- Survey design
- Translations
- Custom reporting
- and more
Let’s get started.
We can help accelerate your market research. Talk with an expert to:
- Collect insights to guide better decisions
- Engage with our team of research experts
- Customize your research to meet project needs