Thanks for launching a survey using SurveyMonkey Audience. Here you’ll find everything you can expect now that your project is live and collecting responses.
Congratulations! You launched your Audience project, and you’re likely eagerly watching your responses roll in.
Here’s what happens next:
Once your project is live, we will continue to invite people into your survey until you receive all of the completed responses you ordered. If you haven’t disabled survey response alerts, you’ll be notified daily as responses continue to roll in.
A couple things to keep in mind as we collect your survey responses:
1. If you selected any of our age/gender Census or custom balancing options, our system works to make sure your sample is balanced accordingly. Due to variability in response rates and natural margin of error, we can't guarantee that you'll get the exact number of completed responses that you specified per gender and age. You can expect the final amount to be somewhere within ±5% per gender group and age group. The higher your sample size, the more accurate your balancing will be.
2. If you use a custom screening question and disqualification logic in your survey, we calculate the total number of invites to send based on the qualification rate (aka incidence rate) you specified.
Once you receive all of the completed responses you ordered, we’ll automatically close your survey and notify you via email that your project is complete.
If you need to close your survey early for any reason, contact our team and we can help you do this in most cases. It’s possible that if your project fields too quickly, we may not be able to get to it in time.
Our system continuously monitors your survey’s completion rate (the percentage of people who finish your survey out of those who start your survey). A healthy completion rate is anything over ~85%, because you can always plan for a few respondents to abandon your survey for natural reasons.
A very low completion rate could indicate that something is wrong with the survey or survey targeting, and impacting data quality. Our system will automatically pause projects when the completion rate falls below 60%. This means we will temporarily close your project until you resolve any survey issues before we can launch it again.
Conclusion: Keep the respondent experience top of mind when designing your survey. If the respondent is unable to navigate or answer your survey, they’re likely to drop out. If the survey is irrelevant or unengaging, they’re likely to drop out. When respondents enjoy taking your survey, you’re more likely to end up with better data.
If our system pauses your project, an Audience specialist will email the primary account holder with recommendations for improving your survey. In the meantime, you can start making changes to your survey.
Things to consider when editing your survey:
Once you’ve fixed your survey, get back in touch with an Audience specialist so that we can relaunch your survey. Only an Audience specialist will be able to relaunch a paused project.
Important note: To ensure our panelists continue to receive engaging, relevant surveys, we can’t relaunch projects that pause more than once.
To avoid any issues with your Audience projects in the future, be sure to follow our survey design guidelines when creating your survey.
For any future projects, please feel free to contact us. Our Audience experts would be happy to review your project prior to launch.
If something goes wrong, we’ve got a team of Audience experts ready to help you out.
Here are the kinds of things we can help you with: