Avoid launching a product that doesn't improve people's lives—and that ultimately doesn't sell.
New products that turn into instant hits are rare. Beat the odds with fast, cost-effective concept testing.
With our global panel, you can test your product innovation ideas in over 130 countries and see the first results in minutes.
Building a new product is a big investment, so you need to validate your concept. Survey your target market to find out whether:
...you're solving a real problem
...one of your ideas is a clear winner
...your final concept has the right features
...your product will sell
With a fast, cost-effective consumer panel like Audience, you can bring product testing into your development process.
Does the market need your product? Who is the ideal customer? How large is the sales opportunity?
Use concept testing to see which features are necessary and what would make your product stand out.
Show your prototypes and mockups to potential customers and see which version they are more likely to buy... and why!
To make your product idea shine even brighter, make sure its design and packaging also resonate with your customers.
Know what price is too high for your customers, but also what's so low that they'd doubt your product's quality.
Keep listening to your market post launch to expand your brand awareness and find clever line extensions.
Talk to any demographic you need using our targeting options and custom screening questions.
Your survey results from over 130 countries will start rolling in in a matter of minutes.
Use statistical significance testing to have greater confidence in your results.
Select your target audience by demographics, consumer behavior, geography, and more.
Launch projects automatically and on your schedule. Monitor them 24/7.
Watch your results start rolling in minutes after launch. And start making decisions fast!
Make sure your product idea is a winner with fast responses from your target market.
Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.Learn more
Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.See template
Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.Learn more