Online Surveys = Ongoing Insights

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How Much Time are Respondents Willing to Spend on Your Survey?

How much time would you be willing to spend completing a customer satisfaction survey about a recent shopping experience? On a survey distributed by your Human Resources team regarding employee satisfaction? From your friends who hosted an event that you attended and want your feedback? Understanding your audience when constructing a survey is important and can help inform decisions on survey length and content granularity. Since survey respondents have different motivations for responding to surveys, their tolerance for how long a survey is will vary. We wanted to understand how the length of surveys—as measured by number of questions—impacts the time respondents spend completing surveys...

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