Online Surveys = Ongoing Insights

DK4

Don’t Know?

Don’t know whether to include a “Don’t Know” (or “Not Applicable”) response option for one of your questions? Don’t worry, you’re not alone. Here are some do’s and don’ts.

The debate about whether to include...

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SurveyMonkey’s Own Customer Satisfaction Survey as an Example

As part of our effort this month to share survey examples to show the variety of ways customers use SurveyMonkey to gather feedback and insights, we thought we'd share something near and dear to us: our own Customer Satisfaction Survey (fondly know by our team as our CSAT). Developed by Dr. Phil Garland, our VP of Methodology, and launched on our site by Phill Ludwig, our Principal User Interface designer, we are using this survey to measure on-going customer satisfaction with our website...

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