Panels. An entire industry exists solely for the purposes of providing interviewees to survey researchers. Each firm has its own way of recruiting people to take surveys and those differences do, in fact, cause...Read More →
Once we've identified a specific construct of interest, the question becomes; ‘how many scale points?’ There's an easy way to decide.
All constructs are either bipolar or unipolar and the number of scale points we...Read More →
As part of our effort this month to share survey examples to show the variety of ways customers use SurveyMonkey to gather feedback and insights, we thought we'd share something near and dear to us: our own Customer Satisfaction Survey (fondly know by our team as our CSAT). Developed by Dr. Phil Garland, our VP of Methodology, and launched on our site by Phill Ludwig, our Principal User Interface designer, we are using this survey to measure on-going customer satisfaction with our website...Read More →