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How to get the right kind of attention for your brand

Marketers often struggle to capture the attention of buyers in crowded markets. On the other hand, it’s easy for brands to get negative attention from mishaps like leadership scandals, poor customer service experiences, or subpar products. In this report, we talked to marketers and buyers to find out just what it takes to gain positive attention (and avoid the negative).

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Look to feedback to understand what it takes to get the right kind of attention.