Discover how this year’s best-in-class content marketers are generating more leads and increasing ROI with customer-sourced content that’s already been proven to work.
In late 2013, TechValidate, a content automation platform, conducted a survey of 236 B2B Marketing Professionals. These respondents contributed to new findings on the growing importance of the content marketing space in integrated marketing campaigns, demand generation and awareness programs.
We’ll highlight findings from our research showing the challenges B2B marketers face with rapidly changing programs and budget constraints, and innovative ways best-in-class marketers have found to scale and report the success of their content marketing campaigns.