Turn text responses into actionable data
Questions that let respondents reply with a comment can provide valuable information. With SurveyMonkey’s text analysis tools you can easily cut through the clutter, avoid labor-intensive efforts, and get to ah-ha in just a few clicks.
Gain better insights
Don’t leave your survey text analysis up to a highly manual process or guess-timates. Tag your responses and remove the pain and ambiguities from your text analysis.
- Tags help turn comments into reportable and actionable data
- Sub-tags let you dig in even deeper and uncover finer subtexts
- Assign multiple tags to the same response as needed
- Filter results by tag to get more granular insights
To make the most of these features, you should aim for around 20 or more responses.
Tagging in action
Imagine this: An HR team sends out an employee satisfaction survey that includes a comment box question about new perks the employees would like. Hundreds of responses come in and need to be analyzed. Thankfully, tagging comes to the rescue.
How it works:
- The survey owner looks through comments and identifies a few distinct categories, i.e. commute, gym benefits, etc. and tags each response accordingly.
- The HR team can see precisely which category is most requested to help guide business decisions.
- To zoom in even more, the survey owner can filter by tag. In this case filtering by the tag “Commuter” highlights which office’s employees were most likely to request commuter benefits.
Start tagging your responses
Do you have an open-ended question that you’re ready to analyze? Follow these step-by-step instructions to turn words into actionable data.
Visualize text responses
Word clouds let you quickly interpret open-ended responses with a visual display of the most important words and phrases. For word clouds, the more often the word appears in the text, the more prominence it’s given in the display. A list view is also available. From either, simply click on a word to see all responses associated with it.
Customize the look of your word clouds:
- Select a font and color range for your word cloud
- Pick a range or threshold for when words should appear
- Easily hide words that aren’t relevant
- Combine related words into one category