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Stay ahead of the market with instant insights
Use our Industry Tracker to stay on top of shifting category dynamics and uncover what’s driving industry trends.
Get to the “why” behind industry changes
Capture ongoing, proprietary insights directly from consumers and decision makers to identify and make sense of market shifts.
Track market dynamics
Monitor changes in target markets for investment opportunities, thought leadership, and more.
Understand consumer trends
Keep track of shifts in consumer sentiment and behaviors across target industries.
View competitive landscape
Track emergence of new entrants and benchmark performance of key competitors in target markets.
Identify emerging markets
Track market disruptors and impact to established industries.
Watch macro trends
Track how macroeconomic trends are influencing behaviors and attitudes.
Develop market strategy
Proactively identify and develop strategic response to shifting market dynamics.
SurveyMonkey Industry Tracker features
AI-Powered Insights
Surface key trends instantaneously
Leverage machine learning models to dig through your data; instantly surface statistically significant changes you may have missed on your own. Uncover the demographics and sentiments driving market shifts.
Customizable structure
Collect data and track an industry as frequently as needed to align with market speed. Leverage built-in templates or customize your tracker; easily integrate data from alternative sources.
Global reach
Reach consumers all over the world with integrated panels accessing 175M+ people in over 130 countries. Access consistent and quality data wave after wave.
Interactive visualizations
Filter by demographics, geography, or custom questions; get tailored visualizations for brand conversion funnels. Easily share results with drag-and-drop dashboards.
Services
Get expert help with your Industry Tracker study
Our team of research experts will help you customize your tracker according to industry-proven methodology to set your project up for success. We’ll help you capture the right:
- Markets
- Demographics
- Competitive set
- Metrics
“We were able to draw conclusions in our research, both positive and negative for specific companies. SurveyMonkey is an invaluable tool in helping us provide unique research to buy-side clients.”
Internet Analyst
Raymond James
Leading brands use SurveyMonkey for market research
Ready to get started?
We can help you track and better understand target markets. Contact us to:
- Walk through a full product demo
- Get help from our research experts
- Scope a custom project
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