SurveyMonkey Logo

Easily profile your ideal consumer segments

Use our Consumer Segmentation solution to launch successful products and campaigns, and uncover the preferences that drive demand.

Segmented consumer data

Get smart about your target buyers

Pinpoint your target consumer segments, what they want, and the best way to get their attention to improve your go-to-market strategy.

Measure product demand

Know what types of shoppers would be likely to purchase your product, and why, to develop an ideal customer profile.

Build buyer personas

Develop a deep understanding of your buyer personas: what they care about, why they buy, and how they shop.

Guide campaign targeting

Learn which demographic segments would respond best to marketing, and which benefits resonate most.

Consumer Segmentation features

Graph of key drivers
Key Driver Analysis

Know what drives product purchase decisions

Choose a desired outcome metric, like purchase intent. Our model will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.

Guided question bank

Guided methodology

Take the guesswork out of study design with our question bank, tailored for segmentation research. Add demographic, psychographic, behavioral, and usage questions.

Global consumer panels

Global panel

Reach consumers all over the world with integrated panels accessing 144M+ people in over 130 countries with 50+ languages. Get reliable data in minutes rather than weeks.

Dashboard with AI-powered analysis

AI-Powered Insights

Quickly make sense of your results with built-in analysis tools, like AI-Powered Insights, that instantly recommend segments, crosstab reports, and multiple export formats.


Get expert help with your segmentation study

Take advantage of our flexible engagement model, and get help from our market research experts. Services include:

  • Survey design consultation
  • Translations
  • Cluster analysis
  • Segmentation typing tools
  • and more

“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”

Daniel Scharff
Director of Strategy, Analytics & Insights, JUST Inc.

Leading brands use SurveyMonkey for market research

Ready to get started?

We can help accelerate your consumer segmentation study. Contact us to:

  • Walk through a full product demo
  • Get help from our research experts
  • Scope a custom project

Talk to an expert

Explore additional market research solutions

Tracking graph

Industry Tracker

Monitor market dynamics for a specific product category over time.

Product Concept Analysis

Product Concept Analysis

Test product ideas and compare against industry benchmarks.

Ad Creative Analysis

Ad Creative Analysis

Test your marketing and advertising campaigns before you launch.