Pinpoint your target consumer segments, what they want, and the best way to get their attention to improve your go-to-market strategy.
Know what types of shoppers would be likely to purchase your product, and why, to develop an ideal customer profile.
Develop a deep understanding of your buyer personas: what they care about, why they buy, and how they shop.
Learn which demographic segments would respond best to marketing, and which benefits resonate most.
Take advantage of our flexible engagement model, and get help from our market research experts. Services include:
“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”
Director of Strategy, Analytics & Insights, JUST Inc.
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We can help accelerate your consumer segmentation study. Contact us to:
Monitor market dynamics for a specific product category over time.
Test product ideas and compare against industry benchmarks.
Test your marketing and advertising campaigns before you launch.