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Easily profile your ideal consumer segments

Use our Consumer Segmentation solution to launch successful products and campaigns, and uncover the preferences that drive demand.

Segmented consumer data

Pinpoint your target consumer segments, what they want, and the best way to get their attention to improve your go-to-market strategy.

Know what types of shoppers would be likely to purchase your product, and why, to develop an ideal customer profile.

Develop a deep understanding of your buyer personas: what they care about, why they buy, and how they shop.

Learn which demographic segments would respond best to marketing, and which benefits resonate most.

Take advantage of our flexible engagement model, and get help from our market research experts. Services include:

  • Survey design & programming consultation
  • Cluster analysis
  • Ranked feature priority
  • Key Driver analysis 
  • Executive Summary slides
  • Data tables
Expert helping with brand tracking

“Our research using SurveyMonkey showed that JUST’s consumer base isn’t just vegans, but also meat eaters who are trying to be healthier. Proving this with data meant we could target a much broader set of consumers, which has had cascading effects on how we bring our products to market.”

Daniel Scharff
Director of Strategy, Analytics & Insights, JUST Inc.

Leading brands use SurveyMonkey for market research

We can help accelerate your consumer segmentation study. Contact us to:

  • Walk through a full product demo
  • Get help from our research experts
  • Scope a custom project
Tracking graph

Monitor market dynamics for a specific product category over time.

Product Concept Analysis

Test product ideas and compare against industry benchmarks.

Ad Creative Analysis

Test your marketing and advertising campaigns before you launch.